Firstly, there is practically no competition in this area, secondly, the number of people forced to visit China for work is growing, especially the demand for those who speak Russian and Chinese increases during various exhibitions; many companies in our country cooperate with Chinese companies, Trade turnover is growing, tourism to the eastern neighbor is actively developing. In this regard, the number of people wishing to learn Chinese is increasing; in cities with a population of over a million, it is already ranked 5th in popularity after English, German, French, and Spanish.
The Chinese language is listed in the Guinness Book of Records as one of the most difficult languages in the world.
The biggest difficulty of this business is to find personnel: a competent orientalist translator with sufficient work experience, the ideal case is if such a person himself is the initiator of a business project for Chinese courses.
You can look for personnel among translators, Chinese teachers at universities; native speakers are not very suitable in this case, since they speak Russian poorly and do not have teaching skills.
Main requirements: 5 years of work experience, HSK certificates (Hanyu Shuiping Kaoshi - a standardized qualifying exam in the Chinese language for non-native speakers), an established training program with an integrated approach: conversational, oral speech, hieroglyphics, grammar, simultaneous translations, business and technical direction; communication skills, the ability to find an approach to each student. Salary - by agreement.
To conduct classes, you will need to rent an office space; for small groups, 20 sq.m. is enough, since at the initial stage there will be few of them, the optimal hourly rate is an average of 6 USD. per hour
Equipment you will need is an MFP - $90, an audio system - $40, a board, markers, consumables, teaching aids. Total expenses are about 300 USD.
The most effective ways to advertise Chinese language courses: posting information on the Internet, maintaining and promoting groups on social networks, announcements on linguistic forums, in the future this could be the creation of a business card website. The second method is print advertising - posting advertisements, posters, distributing leaflets.
Thus, the costs of implementing a business idea for Chinese language courses:
- business registration – $70;
- office equipment, literature – $180-300;
- rent – from 6 USD per hour;
- advertising company – $120.
The cost of Chinese language courses for children is on average 75 USD, for adults - 85 USD. for 8 individual lessons per month, group visits - $55-60 (children), $65 (adults) for 8 lessons per month. Such prices allow you to quickly recoup your investment in starting a business, Chinese language courses.
* The calculations use average data for Russia
1. PROJECT SUMMARY
This business plan has been drawn up to justify the effectiveness of opening Chinese language courses in the city of Rostov-on-Don. The goal of the project is to meet the growing demand of residents of the city and region for high-quality educational services for learning the Chinese language and to make a profit. All classes will be held under the guidance of the project initiator - a teacher who has an education as an oriental translator, more than 5 years of experience in his specialty at a higher educational institution, and an HSK level 5 certificate.
Organizing courses will require the following steps:
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APPENDIX 1
Number of search queries related to learning Chinese according to Yandex.Wordstat
Request
Rostov region
Rostov-on-Don
Chinese courses (Chinese course)
Chinese language courses (Chinese language course)
Learn Chinese
Chinese lesson
Chinese language beginner
Chinese learning
learn Chinese
Chinese language learning
Chinese school
Chinese training (Chinese training)
Chinese language lesson (Chinese language lessons)
Chinese language training
learn Chinese
Chinese tutor (Chinese tutor)
learn Chinese (learn Chinese)
Chinese language tutor (Chinese language tutor)
Chinese language school
Chinese teacher
Universities with Chinese language
Chinese teacher
Learning Chinese from scratch
Chinese language school
Chinese course
Chinese tutor for children
Which universities teach Chinese?
teaching Chinese at school
I want to learn Chinese
Where to learn Chinese
Chinese language school for children
Where can you learn Chinese?
TOTAL:
LOCATION-BASED REQUESTS
Request
Number of requests per month
Chinese language in Rostov
Chinese language in Rostov-on-Don
Chinese courses Rostov
Chinese learning rosts
Chinese courses Rostov-on-Don
Learning Chinese Rostov
Teaching Chinese in Rostov
Chinese language courses Rostov
Ling Xiao
Native speaker. Postgraduate student at the Institute of Russian Language named after. A.S. Pushkin.
Specialty: literature and Russian language. Diploma from Suihuai Pedagogical Institute.
Many years of teaching experience.
Chinese teacher at Mandarin Language Center
Anna Sitnik
Graduated from the Faculty of Journalism of Moscow State University named after M.V. Lomonosov in 2012. In 2010-2011, she completed a one-year internship at Jilin University in Changchun. Since 2013, he has been researching Chinese periodicals at the Faculty of Journalism of Moscow State University. In 2012, she completed a course in the basics of the Chinese language at the Faculty of Chinese Language at ISAA at Moscow State University.
More than 4 years of teaching experience. She has been teaching at the Mandarin Center since 2013.
Chinese teacher at Mandarin Language Center
Pavel Zatruskin
Three higher educations: specialized military, philological (Maurice Thorez Moscow State Pedagogical Institute), legal. She has been teaching Chinese, Japanese, and German for more than 10 years. Works with children from grade 5 and above and with adults without any age limit.
In life I am guided by the principle of Confucius: to study and not to get fed up, and to teach people tirelessly.
Chinese teacher at Mandarin Language Center
Chen Hong
Native speaker. Graduated from Novosibirsk State Pedagogical University, Faculty of Philology.
Specialty: Chinese language teacher.
She worked as a translator in Beijing for a large manufacturing company from 1997-2007. Since 2007 he has worked as a translator in Moscow. She has been teaching at Mandarin centers since 2012.
Chinese teacher at Mandarin Language Center
Margarita Kondrashova
In 2012 she graduated from the Russian State University for the Humanities, Moscow, Faculty of Eastern Philosophy.
Specialty: philosopher teacher, Chinese language translator.
One-year internship in China, University of International Business and Economics, China, Beijing in 2012.
She teaches Chinese to children over 7 years old and adults. Teaching for 5 years
Cui Dingphing
My name is Jinping in Chinese. Graduated from Anhui Normal University in 2013. In 2014 she came to study in Moscow. Currently I teach Mandarin Chinese and Russian to corporate clients of the school. I also teach online classes. I am finishing my master's degree at Moscow State University with a degree in pedagogy and philology.
Anna Korchuganova
Graduate of the History Department of Moscow State Pedagogical University (Bachelor's degree) and the Department of Oriental Studies of the National Research University Higher School of Economics (Master's degree). She completed one-year internships in China: at Harbin Pedagogical University (2010-2011) and Zhengzhou University (2014-2015). She has been teaching Chinese and English since 2013. Mandarin has been working at the center since 2015.
Chinese teacher at Mandarin Language Center
Song Weifang
My name is Sun Weifang. I was born in China in Hebei province, Langfang city. In China, she graduated from Hainan University. In my third year, I studied in Russia at Astrakhan University as an exchange student. In September 2014, she came to Moscow to study for a master's degree. Now I am a first-year master's student at the Institute of Russian Language named after. A. S. Pushkin. My area of research is teaching Russian as a foreign language. Since 2013, I started teaching Chinese to Russians at the Mandarin Center online. And at the moment I teach Chinese in Mandarin centers offline and remotely via the Internet.
Chinese teacher at Mandarin Language Center
Ting Huang
Born and raised in Nanchang, a southern city. I graduated from FEFU (Far Eastern University) in the preparatory course of the Russian language, now I am studying at the Russian State University for the Humanities at the Faculty of Pedagogy. I have been teaching correct Chinese (Mandarin) since 2012 online and in schools. I have been working at Mandarin centers since 2014.
Chinese teacher at Mandarin Language Center
Anastasia Ivanyuk
Extensive teaching experience in teaching Chinese both individually and in groups, in the Russian Federation and China, for people of different ages (from 4 years old) and different nationalities.
Two higher education degrees received in Russia and China, as well as a master's degree (Taiwan).
Benefits of learning Business Chinese at Hutong School:
- We will help you focus your efforts on learning the area of the Chinese language that is a priority for your business.
- Our methods make it possible for beginners to learn business Chinese from scratch without taking an initial course.
Classes are taught by native speaking teachers from China or Russian teachers.
Corporate clients
For corporate clients, Hutong School conducts free demonstration lessons with teachers to familiarize themselves with the methodology and training programs. The customer compiles information about potential students and voices the most suitable and available scheduling options. The school's corporate account manager returns to the customer with confirmation (date and time) of the scheduled demo lesson.
The corporate client is assigned a manager who is responsible for related issues: canceling a lesson or changing the schedule, providing additional educational literature, organizing intermediate exams and exit testing, providing closing documents on a monthly basis or upon completion of work.
Cooperation procedure
Needs assessment. We speak with you to assess your needs regarding your desired timetable and Chinese language learning goals.
Offer. Based on all the information received, we develop a study plan and send you a solution.
Demo lesson. We will arrange a 90 minute trial demonstration lesson at a location and time for your convenience.
Agreement for the provision of educational services. We sign an agreement and undertake to provide you with the best service for learning Chinese.
Feedback. We send a report based on the results of the completed course so that you can track the progress of employee training.
Before the course starts
Before starting the course, tell the Hutong School staff about your priorities in learning business Chinese. We will select a suitable program and training schedule for you.
If you have already studied Chinese, take the free written and speaking tests to determine your level.
Upon completion of training at the Hutong School, each student is issued a certificate confirming that they have completed a specific course of study. The certificate indicates the first and last name, period of study and duration of the course in academic hours.
The certificate is recognized by many companies in Moscow, since the Hutong School is widely known throughout the country and the world.