Situation: a potential buyer enters a store. The seller's task is to start a dialogue. It is important to understand that not all buyers just want to “look” - a considerable part of potential buyers have completely decided on their goal, they know for sure that they are ready to buy something. They don’t always know what exactly to buy, but they are ready to buy. And dialogue with the seller is necessary for such buyers.
The buyer is not always ready to start a dialogue himself, and in order not to miss the sale, it is important for the seller to start a dialogue with the buyer. And for this purpose, we offer a simple idea that will help establish contact with the buyer.
The idea is simple. As a rule, the store always has products on sale that provide additional benefits. Or there is a product about which you can tell a little more than just listing the characteristics. For example, particularly popular models or models whose advertisements are often shown on TV.
So, why not direct the client’s attention to these product models? A simple phrase like:
“And we have such and such a model for sale...”
You can find a reason to contact the buyer. And it doesn’t matter whether your counterpart will be interested in this particular product or not, the only important thing is that you took the first step. Next, the buyer will either start asking about the product you described. Or he’ll ask about the option he’s looking for in your windows.
There is also the option that the visitor will voice the objection “I’m just looking.” But this option is also an option, the main thing is that contact has occurred. You can either start a sale or realize that the visitor is not ready to buy.
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2018-08-22
Hello friends!
In this article I have collected for you examples English dialogues on the topic "In the store"- both written and audio versions. From them you will learn useful phrases when shopping, how to ask for your clothing or shoe size and find out about product availability.
Read, listen and apply. And if you have questions, ask!
By the way, I have accumulated a lot of useful practical materials on English in the VKontakte group. Join us. Let's get closer! In addition, I regularly post useful posts and stories on Instagram . I'm waiting for you there too!
- The first dialogue takes place in a clothing store.
- Good afternoon! How can I help you? - Good afternoon! Should I give you some advice? - Good afternoon. I’m looking for a skirt for a birthday party. - Good afternoon. I'm looking for a birthday skirt. – Okay, what’s your size? - Okay, what size are you? – S. — S. – Do you want it long or short? - Would you like long or short? - Long. - Long. – What about this one? It looks very festive. - How about this one? She looks very festive. – It’s nice but I’d like it to be more puffy. - She’s beautiful, but I’d like her to be curvier. - I see. We also have this nice blue skirt, which is very puffy. - It's clear. We also have this beautiful blue skirt, very fluffy. – I love it! Can I try it on, please? - I like! Can I try it on? – Of course. I'll show you to the fitting room. - Certainly. I'll take you to the fitting room.
- Conversation between seller and buyer at a hardware store.
- Hello! What are you looking for? - Hello! What are you looking for? - Hello! I want to buy a tablet for my son. - Hello! I would like to buy a tablet for my son. – How old is he? - How old is he? – 11. He mainly needs it to study and play computer games. - 11. He needs it, first of all, for studying and computer games. - All right. What do you think about this Lenovo tablet? - Fine. What do you think about this tablet from Lenovo? – It’s a little bit expensive. Is it powerful? — It's a little expensive. Is it powerful? – Yes. It supports all the newest games and apps, and keeps the battery well. - Yes. It supports all the latest games and apps and has good battery life. – What about the memory? - What about memory? – It has 64G of dedicated memory and you can insert a flash-card. - It has 64GB of internal memory and you can insert a flash card. – OK, I like it. Pack it for me, please. - Ok, I like it. Please pack it. – Do you want to pay in cash or by credit card? - Do you want to pay in cash or by credit card? – By credit card. - By card. - Here you go. Thank you for your purchase. - Here, take it. Thank you for your purchase. - Thank you. Have a nice day! - Thanks, have a nice day.
- Using this dialogue as an example, you can see a sample of a typical conversation in the grocery department.
– Good morning! — Good morning! – Good morning! Can I help you? - Good morning! What do you want? – I would like some bread, please. - I need bread, please. – White or brown? - White or black? – White, please. - White Please. – Anything else? - Anything else? – Yes, two kilos of tomatoes and 3 kilos of apples. How much is it? — Yes, two kilograms of tomatoes and 3 kilograms of apples. How much is it? – 8 dollars. How do you want to pay? - 8 dollars. How would you like to pay for that? – Can I pay with a credit card? - Can I pay by card? – Sure. Press it here. Here you are. - Certainly. Attach it here. That's all. - Thank you. Goodbye! - Thank you. Goodbye! – Bye! - Goodbye! By the way, I have a whole collection of dialogues for different situations of everyday communication - .
And if you are interested in English for tourists, welcome to !
- An example of a dialogue between a seller and a buyer at the grocery store.
- Hello sir! - Hello, sir! - Hello! How can I help you? - Hello! How can I help? – I would like 400 grams of Parma ham, please. — I would like 400 grams of Parma ham, please. – Do you want me to slice it for you? — Do you want me to cut it into slices? – Yes, please. - Yes please. – Here you are. Would you like anything else? - Here you go. Want something else? - No, thank you. How much is it? - No thanks. How much does it cost? – 11 pounds, please. — 11 pounds, please. - Here you go. Thank you. - Take it. Thank you. – Thank you! Have a nice day. - Thank you! Have a good day.
- The next conversation takes place in a shoe store.
– Good evening! - Good evening! – Good evening! I’m looking for a new pair of sports shoes. - Good evening! I'm looking for a new pair of sports shoes. – What is your size? - What is your size? – 39. – 39. – What kind of shoes are you looking for? - What type of shoes are you looking for? – I need a new pair of snickers for jogging. — I need new running shoes. – New Balance by Nike is our most popular model. Do you want to try it on? — New Balance from Nike is our most popular model. Would you like to try it on? – Which colors do you have? - What colors do you have? – White, pink and green. — White, pink and green. – Okay, I’d like to try pink. - Okay, I would like to try on the pink ones. – How is it? - Well, how? – It’s a little bit too tight. - It’s a little tight. – Do you want to try a bigger size? — Do you want to try on a larger size? – Yes, please. - Yes please. – Are these ones better? - Are these better? – Yes, I like them. They look super nice. - Yes, I like them. They look very good. – Okay, please go to the cash desk. - Okay, please go to the checkout. – All right, thank you for your help. - Okay, thank you for your help. I recommend! You will acquire a lot of practical skills in English on the Puzzle English website.
- Dialogue at the spice store.
- Good afternoon! Do you have soy sauce? - Good afternoon! Do you have soy sauce? – Yes, what kind of soy sauce do you need? We have classical, for sushi and spicy one. — Yes, what kind of soy sauce are you looking for? We have classic, sushi and spicy. – Classical will do, thank you. How much is it? - Classic will do, thank you. What is the price? – 5 dollars, please. Would you like anything else? — 5 dollars, please. Would you like anything else? – Yes, 15 grams of chili powder, 15 grams of black pepper and 3 limes, please. And cherry tomatoes, half a kilo. - Yes, 15 grams of chili powder, 15 grams of black pepper and three limes, please. And half a kilo of cherry tomatoes. - Here you go. 10 dollars, please. - Here, take it. 10 dollars please. - Here, take it. Thank you. - Hold it. Thank you. – Thank you! Have a nice day! - Thank you! Have a good day! Phrases from these dialogues can be used not only during your visit to the store in foreign country, but also in other situations of everyday communication.
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While abroad, every tourist will definitely buy something, and in this situation it is necessary to know what vocabulary a dialogue in English in a store will require. Let's look at what questions we will need to ask when buying clothes, groceries, souvenirs, etc.
Buying clothes
When buying clothes, the following dialogue may arise between you, the buyer (customer, client), and the seller (shop-assistant or simply assistant).
Assistant: Good morning, how can I help you?
Client: Yes, please, how much is that dress?
A: It costs 25 dollars.
C: Can I try it on?
A: Sure, what size are you?
C: Unfortunately, I don’t know.
A: Ok, don’t worry, we have this model in all sizes. You can try a size 39. The changing room is behind you.
Seller: Good morning, may I help you?
Client: Yes please, how much is this dress?
P: It costs 25 dollars.
K: Can I try it on?
P: Sure, what size do you wear?
K: Unfortunately, I don’t know.
P: Okay, don't worry, we have all sizes of this model. You can try on size 39. The fitting room is behind you.
When the clothes don't fit, you can ask for a different size.
— The sleeves are too long, I need a smaller size. – The sleeves are very long, I need a smaller size.
— This dress is too short. Do you have it in a bigger size? - This dress is too short. Do you have ones of a bigger size?
When something suits you you can say:
- It fits me perfectly. I will take it. - It suits me perfectly. I will take him.
- It suits me very well. I'm buying it. – It suits me very well. I'm buying it.
Vocabulary from dialogue
- To cost - cost.
- To try on (to put on) - try on (put on).
- Changing room - fitting room.
- Sleeves - sleeves.
- Perfectly - excellent.
- To suit - to suit (about clothes).
- To buy - buy.
Return
There are also situations when you need to return a purchased item.
C: I would like to return this dress, please.
A: Do you have the receipt?
C: Yes. Here you are.
A: Ok. Would you like to choose something else instead of this dress?
C: No, thank you. Can I have a refund please?
A: Yes, sure. Give me your receipt please and the dress and I will give you your money.
K: I would like to return this dress, please.
P: Do you have a receipt?
K: Yes, here it is.
P: Okay. Would you like to choose something else instead of this dress?
K: No, thanks. Can I get my money back?
P: Yes, of course. Please give me the check and the dress, and I will give you your money.
Here are a few useful words from this dialogue.
- To return - return.
- Receipt - check, receipt.
- To choose - to choose.
- Instead - instead.
- Refund – return (of money).
Buying food
When shopping for food, you will need to know certain food-related words.
Assistant: Good morning. Can I help you?
Customer: Yes, I would like a bottle of grape juice and some oranges.
A: How many oranges do you want?
C: A kilo, please. And also give me please 2 bars of chocolate, 1 packet of spaghetti and 1 loaf of bread.
A: Anything else?
C: Yes, and a few pieces of this cheese. That's all.
A: Ok, the total sum is...
C: Oh, I’m sorry, I forgot pop-corn.
A: Yes, how many bags do you want?
C: 2 bags, please. Thank you.
Seller: Good morning. How can I help you?
Client: Yes, I would like a bottle of grape juice and oranges please.
P: How many oranges do you need?
K: A kilogram, please. Also give me 2 bars of chocolate, 1 package of spaghetti and a loaf of bread.
P: Anything else?
K: Yes, and a few pieces of this cheese. This is all.
P: Okay, the total amount...
K: Oh, sorry, I forgot the popcorn.
P: How many packages do you need?
K: 2 bags please. Thank you.
At the grocery store - in the grocery store
Please note: when using the indefinite article a/an, you mean one name for something. Also, do not forget that uncountable nouns, such as sugar, milk, tea, are used with the word much (How much sugar do you want?), and countable nouns with many (How many apples would you like?).
Vocabulary from dialogue
- Bottle - bottle.
- Grape - grapes.
- Juice - juice.
- Orange - orange.
- Loaf of bread - a loaf of bread.
- Chocolate bar – chocolate bar.
- Packet – packaging.
- Spaghetti - spaghetti.
- Cheese - cheese.
- Total sum – total amount.
- Bag – bag, pouch, package.
Buying souvenirs
Read the following phrases and expressions that you can use when buying souvenirs.
I see that souvenirs vary a lot in price here, I need to shop around. – I see that souvenirs vary greatly in price here, you need to ask the price.
I need to buy some trinkets for friends and colleges. – I need to buy keychains for friends and colleagues.
What is it made of? -What is this made of?
How much does it cost? - How much does it cost?
Is this material fragile? – Is this material fragile?
I need a charm which attracts good luck and prevents diseases. – I need a pendant that attracts good luck and prevents illness.
I want to buy a love amulet. – I want to buy a love amulet.
Remember these words:
- Shop around - shop around, shop around.
- Trinket – trinket, keychain.
- Charm, amulet – pendant, amulet, amulet.
- To be overpriced - to have an inflated price.
- Fragile - fragile.
- To check - check.
- To attract - to attract.
- To prevent - to prevent.
- Disease – illness.
Listen to another dialogue related to choosing clothes for a business meeting:
I bring to your attention a selection of dialogues on English language on the topic Shopping. Dialogues are given with translation into Russian. Dialogues in the store will help you review vocabulary on the topic of shopping, as well as expand your vocabulary with everyday phrases in English.
The site is also in English with translation.
Dialogue #1. "Shopping list"
Amy: Hi, Mum. It's Amy. Dad and I are here at the supermarket. We've got your list, and we're doing the shopping, but we've got some questions.
Mum: No problem, Amy. What do you want to know?
Amy: We’ve got the crisps and biscuits for my school snacks, but Dad and I don’t know what type of oil to buy.
Mum: Get olive oil. I always cook with olive oil because it’s the healthiest type of oil.
Amy: Right, olive oil. Now, should we get orange juice or fizzy drinks?
Mum: Get both. We’ll have orange juice for breakfast and fizzy drinks with dinner tonight.
Amy: Speaking of dinner… you’re making beef with baked beans, right?
Mum: Yes, that’s right. Beef with baked beans is your dad's favorite meal. It will be ready in half an hour, so please hurry. And don’t forget the carrots. I want carrots for the salad. In fact, get about half a kilo of carrots.
Amy: Right, carrots and peppers are on the list and Dad’s getting them right now. What about dessert? What’s for dessert?
Mum: Would you like fruit salad or watermelon?
Amy: Watermelon is a great idea! Uh, Mum, I love watermelon but I don’t know how to choose a good one.
Mum: Ask your dad to show you. He knows how to choose a perfect watermelon.
Amy: Dad, can you help me choose a watermelon? Mum, we're getting the watermelon. We'll just pay and come right home.
Mum: Get some popcorn, too, so we can have popcorn and watch a film on TV after dinner.
Amy: OK. See you soon.
TRANSLATION OF THE SHOPPING LIST DIALOGUE
Mom: Hello?
Amy: Hi, Mom. This is Amy. Dad and I are in the supermarket. We have your list and are shopping, but we have a few questions.
Mom: No problem, Amy. What do you want to ask?
Amy: We bought chips and cookies for my school lunches, but my dad and I don't know what kind of butter to buy.
Mom: take olive oil. I always cook with olive oil because it is the healthiest oil.
Amy: Okay, olive oil. Should we buy orange juice or soda?
Mom: Take both. Orange juice for breakfast and soda for dinner.
Amy: Speaking of dinner...you're making beef and baked beans, right?
Mom: Yes. Beef and baked beans is your dad's favorite dish. Dinner will be ready in half an hour, so hurry up. And don't forget about carrots. I need carrots for a salad. Take about half a kilo of carrots.
Amy: yes, carrots and peppers are on the shopping list, dad is choosing them right now. What about dessert? What's for dessert?
Mom: Would you like fruit salad or watermelon?
Amy: Watermelon is a great idea! - Mom, I love watermelon, but I don’t know how to choose a good one.
Mom: Ask dad to show you. He knows how to choose the perfect watermelon.
Amy: Dad, can you help me choose a watermelon? Mom, we chose watermelon. We need to pay for our purchases and we will return home.
Mom: Buy popcorn, we'll eat popcorn and watch a movie after dinner.
Amy: OK. See you soon.
Mom: Goodbye!
Dialogue #2. AT A CLOTHES SHOP
S.A.shop-assistant, C —customer
SA: Good afternoon. Can I help you?
C: Good afternoon. Yes, please. I’m looking for an elegant dress for a party.
SA: What color would you like?
C: I don’t know. What colors have you got?
SA: We have got all colors. What do you think of blue? I think it matches your eyes and your blonde hair!
C: OK. Have you got it medium size?
SA: Yes, here you are.
C: Can I try it on?
SA: Of course. The changing room is there. Does it fit?
C: Well, it is a little small. Have you got a bigger one?
SA: Only in red. Would you like to try it on?
C: Yes, thank you. ...It fits perfectly.
SA: Yes, and it suits you well.
C: How much is it?
SA: It's 55 Euros.
C: I take it. Can I pay by card or in cash only?
SA: You can pay in cash and by card, too.
C: Here is my card.
SA: Thanks you, Please sign here. Good bye. Thanks for shopping here.
C: Thank you, good bye.
TRANSLATION OF DIALOGUE IN A CLOTHING STORE
PR: Good afternoon. Can I help you?
P: Good afternoon. Yes please. I'm looking for an elegant dress for a party.
PR: What color?
P: I don’t know. What colors do you have?
PR: We have dresses in all colors. What do you think about blue? I think it matches your eyes and blonde hair.
P: OK. Do you have a medium size?
PR: Yes, here you go.
P: Can I try it on?
PR: Of course. The fitting room is there. Is the size right?
P: Well, the dress is a little small. Is there a larger size?
PR: Only in red. Will you measure?
P: Yes, thank you. ... This dress is perfect.
PR: Yes, the dress fits well.
P: How much does this dress cost?
ETC. 55 Euro.
P. I'll take it. Can I pay by card? Is it cash only?
PR: You can pay in cash or by card.
P. Here is my card.
PR: Thank you, please sign here. Goodbye. Thank you for your purchase.
P. Thank you, goodbye.
Dialogue between seller and buyer in store #3.
SA – shop-assistant, C—customer
SA: Hello! Can I help you?
C: Yes, please. I'd like a shirt.
SA: What color?
C: I’d like a black one.
C: I take a medium size.
SA: Would you like to try it on?
SA: Does it fit?
C: Yes. How much is it?
SA: It's €30.
C: It’s very expensive! Do you have a cheaper one?
SA: Here you are. That's €22.
C: I'll take it. Here you are. Good-bye.
SA: Thank you. Good-bye.
TRANSLATION OF THE DIALOGUE OF SELLER AND BUYER
PR – seller, P – buyer
PR: Hello! Can I help you?
P: Yes, please. I need a shirt.
PR: What color?
P: I would like a black one.
PR: What size?
P: I wear a medium size.
PR: Would you like to try it on?
P: Yes, please.
PR: Just right?
P: Yes. How much does it cost?
P: It's very expensive! Do you have a cheaper one?
PR: This one costs €22.
P: I'll take it. Here's the payment. Goodbye.
PR: Thank you. Goodbye.
Dialogue in a shoe store (AT A SHOE SHOP).
Shopkeeper: Can I help you?
Customer: Yes please. I want some black shoes.
Shopkeeper: With laces or slip-on?
Customer: With laces please.
Shopkeeper: What size?
Customer: Ten I think but would you measure my foot?
Shopkeeper: Certainly! Yes it is ten. Now... how about these?
Customer: Well, they feel a bit tight here. Can I try a different pair of shoes?
Shopkeeper: Of course. Try these.
Customer: They"re a better fit, but I don"t like the color. They are too shiny. Have you got them in some other color?
Shopkeeper: Yes we do. We have white, brown, gray and red.
Customer: Could I try on the white pair, please?
Shopkeeper: One moment. I’ll grab the white ones for you…There we go.
Customer: Thank you. I like white better and they fit nicely. I'll take them!
Shopkeeper: Certainly. Anything else?
Customer: No, that's all. How much are they?
Shopkeeper: It comes to $49.99. Would you like to pay by cash or card?
Customer: Card, please.
Shopkeeper: No problem… Here’s your receipt. Thank you and please come again.
Customer: You too. Bye.
Shopkeeper: Bye.
TRANSLATION OF DIALOGUE IN A SHOES STORE
Seller: Can I help you?
Client: yes please. I need black shoes.
Seller: With laces or with Velcro?
Client: With laces, please.
Seller: What size are you?
Client: Ten I think, but could you measure my foot?
Seller: Of course! Yes, you are size ten. How about this couple?
Client: They're a little tight here. Can I try on another pair?
Seller: Of course. Try these on.
Client: They fit better, but I don't like the color. They're too shiny. Are there the same ones, but in a different color?
Seller: Yes. There are white, brown, gray and red.
Client: Can I try on white ones?
Seller: One moment. I'll take the white ones...here they are.
Client: Thank you. I like the white ones better and they fit better. I'll take them!
Seller: Of course. Anything else?
Client: No, that's all. How much do they cost?
Seller: $49.99. Will you pay by cash or card?
Client: By card, please.
Seller: No problem... Here's your receipt. Thank you and come again.
Client: Thank you. Goodbye
Seller: Goodbye.
Dialogue in grocery store #5 (AT A FOOD SHOP).
Shop Keeper: Hello
You: Hello, can I have some coffee please and a packet of sugar?
Shop Keeper: Yes, of course. Do you need anything else?
You: Do you have any milk?
Shop Keeper: Would you like a carton or a bottle?
You: A carton please and half a kilo of biscuits.
Shop Keeper: Certainly, would you like a slice of our special cake?
You: No thank you I have a box of chocolates at home instead.
Shop Keeper: Anything else?
You: That is all. How much does this come to?
Shop Keeper: That Will Be £10.98
Shop Keeper: Goodbye
TRANSLATION OF DIALOGUE IN A GROCERY STORE.
Seller: Hello!
You: Good afternoon, can I have some coffee, please, and a pack of sugar?
Seller: Yes, of course. Anything else you need?
You: Do you have milk?
Seller: In a package or in a bottle?
You: In the package, please, and half a kilo of cookies.
Seller: Of course, will you take a piece of our signature cake?
You: No thanks, I have a box of chocolates at home.
Salesperson: Anything else?
You: That's all. What is the price?
Seller: Total 10.98.
You: Thank you
Seller: Goodbye
Every day, sales managers have to talk to dozens of different people. But what about those who are not only afraid to sell, but also don’t know how to start a conversation with a client if he doesn’t show initiative?
How to break through yourself: starting a conversation with a client
So, in this article we discuss the topic “how to start a conversation with a buyer in a store or office.” To begin with, let’s divide all visitors to the outlet into 2 large groups:
- people open to dialogue;
- clients who do not want to communicate.
If you are afraid of rejection, negative reactions or judgment, start a dialogue with people who are initially open to communication.
Whatever the newcomers say, they prove in practice - 80% of all visitors to retail stores are ready to communicate, and they express their readiness not with words, but (attention!) non-verbally: with an open posture, a smile, eye movements, etc.
The first phrase as the beginning of a conversation with the buyer
Conversation about the seller
This topic can also be used as a conversation starter with a client, but its effectiveness in sales is much lower. Clients, like all people, subconsciously prefer to be in the spotlight, talk about personal interests, and sometimes plans. Some sellers find this path interesting, but it is only suitable for establishing contact, but not for building further successful dialogue.
You learned how to start a dialogue with a client and what to talk to him about. Whatever method you use, keep in mind the main goal - to interest the client, get him to answer questions and talk about his needs.
