Knowledge of a foreign language in a globalized world is considered mandatory for an educated person. It is good practice to know at least one foreign language - English. In this regard, many schools and courses are appearing in cities foreign languages, inviting both schoolchildren and students, as well as adults and even preschool children as students.

So, foreign languages? The answer is in this article!

English language, it is necessary to conduct a market analysis. The future director should think about the following questions:

• what will be the format of the school: individual or group training;
• Who will the training be aimed at: kids, schoolchildren, applicants, adults, etc., for each social group you will need to develop your own methodology and purchase separate teaching materials;
• school goal: simply teach the language, provide preparation for the Unified State Exam, prepare for life abroad, help with employment, etc., it is possible to open retraining courses for teachers with the issuance of certificates;
• how many languages will be studied.

It doesn’t hurt to check the potential demand at the first stage: estimate the number of schools in English in the city, their capacity, level of teaching, location, etc. Usually, all the advantages and disadvantages of the educational institution immediately become clear.

Important formulate a unique offer, which will interest the widest audience, as well as protect yourself from mistakes made by competitors.

Step-by-step instructions for opening a foreign language school

1. Niche analysis, competitor monitoring, USP development,
2. Obtaining initial capital (for example, a loan).
3. Obtaining a license to operate educational activities.
4. Search for suitable premises, rent or purchase.
5. Carrying out repair work, ordering signs.
6. Obtaining permission from the SES and the Ministry of Emergency Situations.
7. Formation of teaching staff.
8. Development of pedagogical programs.
9. Purchase necessary equipment, furniture, teaching aids.
10. Active advertising, concluding training contracts, forming groups.
11. From September 1st – the start of classes.

School registration

To open a school you will need:

• or . If a school is organized by several people, then it is easier to organize a company. If the founder plans to work alone or with the involvement of hired workers, then you can limit yourself to individual entrepreneurs. When choosing, you can use the “simplified” approach.
• Obtaining a license. To apply for it, you need to contact your local education department, they will tell you where and how to get it. Usually, to do this you have to go to Obrnazdor and present your business project there.

• Accreditation. At the first stage, you can do without it. This document will allow the issuance of state-issued school completion certificates. It can be issued after 5 years of successful work.
• Recertification. Every three years, the teaching staff must undergo re-certification to verify suitability for the position.

Selecting a room

This is a key moment for opening a school, on which the success of the entire enterprise depends. There are two approaches:

• rent (or buy, if funds are available) a small office, or rent a classroom in an educational institution;
• purchase or rent an entire building.

At first, the first option is preferable. If an entire building is purchased (for example, a former kindergarten), then it is necessary to carry out repairs in it in accordance with legal norms. There are no such strict requirements for offices. Of course, you will have to pass the SES and fire inspection and obtain the appropriate permits, but it is not that difficult.

Where should you choose a building?

Experts advise to be located:

• near existing educational institutions;
• in busy and business areas of the city;
• If locality small - in the very center;
• if the city is large, then it makes sense to open several offices in different areas to cover the largest number residents.

The optimal room size is 50 square meters. It must have natural lighting.

It should not be forgotten that it is possible you will have to invest in repairs.

Purchase of necessary equipment

You will definitely need:

• desks and chairs;
• teaching desk and department;
• board, chalk, pointer;
• visual aids (for example, a map in a foreign language, a table of times, a list of basic irregular verbs etc.);
• educational kits: textbooks, notebooks, work aids;
• magazines;
• optional - projector, interactive whiteboard, TV, computers or laptops, etc.

The specific composition of benefits and kits will depend on the existing curricula. Each of them will require its own set of “tools”. You can develop training programs yourself, take them from free sources, or order them from professional teachers.

Formation of teaching staff

If the founder of the school plans to become a teacher, this will, of course, reduce costs. However, to operate fully, the institution will need additional teachers: at least for a wider audience reach and profit.

The teacher should be selected according to his professional qualities and a submitted portfolio, based on reviews and recommendations from your previous place of work. It’s good if the teacher has been teaching classes using the same methodology for many years. This way, it will be possible to get diverse teachers into the team and expand the range of services provided.

Recruiting teachers is an ongoing process. It is optimal to accept new ones at the beginning school year or before the New Year, then the teacher has a greater chance of recruiting a group.

Basic Rules

The following rules must be followed:

• set depending on the load, no “equalization” - this will motivate additional enrollment of students;
• one teacher – one language, one program;
• Don’t forget about advanced training.

Search for students

The hardest part: find people willing to study. However, if there is “hunger” in the city foreign schools, then there will be no problems with the influx of students. It’s another matter if the niche is occupied and there is enough competition. The following tips will help:

The new school must offer something truly unique and interesting, there must be a feature. For example, training is conducted on computers, communication with live native speakers of a foreign language is offered, intensive preparation for the Unified State Exam is provided by university teachers, there are express courses for businessmen, etc.

How to make a foreign language school popular?

• printed advertising in crowded places: at bus stops, on public notices, near schools and universities;
• on thematic platforms: on city portals, in groups on social networks, etc.;
• radio advertising;
• TV.

Business plan for a foreign language school

Costs at the initial stage, if office space is rented, it is planned to recruit 10 groups of 10 students, 5 teachers (not counting the director) will work in 5 programs:

• registration of individual entrepreneurs, obtaining a license in Obrnadzor - from 15 thousand rubles;
• searching for a suitable building, obtaining permission from the SES and the Ministry of Emergency Situations - from 10 thousand rubles;
• repairs (if necessary) – from 50 thousand rubles;
• purchase of necessary equipment, including furniture - from 80 thousand rubles (for 10 students);
• purchase of books, textbooks, stationery, workbooks, etc. – from 30 thousand rubles (for 10 students in 1 program), total: from 150 thousand rubles.

Initial capital: 305 thousand rubles.

Monthly costs

• rent – ​​from 50 thousand rubles;
• utilities - from 10 thousand rubles;
• Monthly income
  • the cost of 1 hour of classes is 500 rubles, 2 classes are held per week, as a result, per month the profit per student is 4 thousand rubles, from 100 students – 400 thousand rubles.
  • conducting express courses or individual lessons– from 50 thousand rubles.

  Total profit: 450 thousand rubles.

  Net income for the month: 200 thousand rubles.

  You will have to pay 6% of income - in this case it is 12 thousand rubles. Thus, With the right approach, in 3 months you can achieve full payback.

  It should also be taken into account that private schools, including English language schools, are non-profit institutions. Therefore, they cannot accumulate money in accounts. Ideally, in the summary statement at the end of the month, the total column should show “0”, otherwise problems with the tax authorities may arise.

  Funds can be put into circulation by purchasing new equipment, they can be spent on the purchase of real estate (if, for example, a lease agreement with subsequent purchase is concluded) or issued in the form of salaries to the director and other staff.

  Do you want to open a foreign language school and don’t know where to start? Watch the following video instructions:

Detailed instructions will help you plan how to open a foreign language school, find out what you need to purchase for this and what you will have to spend on, how much money it can bring own business on teaching in this area and what you will have to take care of when launching your linguistic training center.

Organizational issues of creating such a business

Foreign language teaching can be offered for different purposes and to different categories of clients. You can create a business in this area in the format of advanced training courses, classes with a tutor, a foreign language school, educational center for kids, schoolchildren, students or adults. The organizational and legal form of the organization depends on the choice of specialization and the planned scale of activity.

1. Registration as an individual entrepreneur;
2. Creation of a non-state educational institution or an autonomous non-profit organization.

Permits and tax burden

Individual teaching activities are not subject to licensing, but no state-issued documents on completion of training will be issued to clients, nor will final certification be carried out. This option is more suitable for teaching adults in courses; for them, it is often not so important to have papers confirming their linguistic qualifications, the main thing is real knowledge of the language.

There will be no problems with hiring other teachers; new legislation in the field of education allows the hiring of individual entrepreneurs for other teachers (in total, no more than 15 employees when working under a patent). There is only one clarification: if an entrepreneur works alone and hires freelancers, then he will not need a license, and when hiring other teachers on a permanent basis, he will need to obtain permission to conduct this activity. As a taxation system for educational activities, you can choose “” (6% of income or 15% of the difference between income and expenses) or a patent (for self-employed individual entrepreneurs).

If training is planned with the issuance of documents confirming the qualifications of graduates, then you will need to register a legal entity (NOU or ANO) and obtain a license from the local department of the Ministry of Education. With this type of organization, the client, upon completion of training, can receive a certificate or certificate of additional education. But for licensing, it will be necessary to prepare a voluminous package of documents, mainly proving the suitability of the premises for conducting classes and the level of material and technical equipment of the institution, the professional qualifications of teachers and the composition of educational programs. A package of documents and an application for a license are reviewed in Rayono within 2 months, the validity period of the license is 5 years, and subsequently it is necessary to renew it.

Necessary basis for teaching foreign languages

What does it take to open a foreign language school? In addition to direct knowledge of the language, a penchant for teaching or at least organizational activities, a novice businessman will need other resources to create his own educational center.

People will stand apart from the list of foreign language courses required for any course. The staff may include native speakers, or Russian-speaking teachers and linguists with the necessary qualifications in English, German, French or Chinese. Correctly selected Teaching Staff– the key to the success of an educational institution. People will go to a good teacher based on a recommendation, and this means that a businessman will be able to reduce the cost of attracting clients through word of mouth.

Even if you decide to conduct classes yourself and teach all clients, you will need the services of support staff for the company’s accounting services, IT support, security, cleaning, etc. These non-core services can be outsourced and concluded with specialized companies that provide relevant specialists.

Main expenses when starting a foreign language school

There are other business needs that require startup investments. You need to spend money on the following expense items:

• Premises (classroom, auditorium, conference room, office with an area of ​​20–50 sq. m. at the rate of approximately 2 sq. m. per person) for the required number of students, taking into account the number of groups, their occupancy and schedule. Licensing requires that such premises receive approval from the sanitary and epidemiological station, the fire service and other supervisory authorities (it is better to rent them in a building that already meets all the necessary standards).
• Furniture and equipment for classrooms (desks or tables, chairs, blackboards or projectors, computers for teachers and tablets for students, speakers and headphones, language phones).
• Supporting educational materials (textbooks, additional literature, workbooks, audio recordings and videos, posters and other visual aids), as well as stationery and consumables.

The most important intangible investment is the training program and teaching materials that will help build the language teaching process with maximum effect in relation to the selected audience and client categories.

Financial aspects of language teaching activities

A business plan with recommendations on how to open a foreign language school, includes a list of necessary expenses and possible income from this type of activity. It’s worth starting your financial analysis by determining the amount of starting capital.

How much money will be needed to prepare for the opening of a language training center:

• or a legal entity - 1000-5000 rubles, as well as expenses for - another 1000-2000 rubles at a time.
• The cost of renting and renovating a premises depends on the condition and area of ​​the premises itself and its readiness to accept students, and most importantly on the region, location and appetites of the landlord. You can spend 5-10 thousand rubles for a small class or pay the first month’s rent in the amount of 50-100 thousand rubles for a whole complex of premises, and also spend several tens of thousands of rubles on putting it in order.
• Purchase of furniture and equipment - a computerized classroom for 5-10 students will cost about 100-150 thousand rubles, but you can get by with a minimum of costs, basic furniture and simple equipment in the amount of 5-10 thousand rubles per classroom.
• Purchase of methodological educational materials and manuals - a set of educational literature can cost from 500 rubles to several thousand rubles for each student.
• Consumables – for 1–5 thousand rubles you will have to stock up on stationery, paper, consumables for office equipment and other small items for working with students.

In total, start-up costs can range from 20–40 thousand rubles (for one office and for a total number of 10–50 students) to 300–500 thousand rubles (when opening a full-fledged educational institution with many groups and several individual classes).

Costs of operating a training center

The costs do not end there, because current activities will be accompanied by other fixed and variable costs:

• payment of rent and utility bills - from 5–10 thousand rubles to 100–150 thousand rubles per month;
• salaries and deductions for employees (for a self-employed individual entrepreneur - only deductions to funds) can reach 10–70 thousand rubles per teacher, taking into account his study load, group occupancy, average salary in the region and other factors;
• taxes and accounting services – from 3–5 thousand rubles monthly to 10–20 thousand rubles per month;
• purchase of new manuals, stationery, consumables – 1–5 thousand rubles and up to 10–15 thousand rubles;
• payment for support staff services – from 2–3 thousand rubles. up to 10–20 thousand rubles per month;
• advertising and website maintenance – from 1–2 thousand rubles to 5–10 thousand rubles per month.

In total, maintaining the work of a foreign language school per month can cost from 20–30 thousand rubles to 250–400 thousand rubles or more, depending on the scale of work and the number of teachers.

Educational center income: where does the money come from?

Accordingly, the business must bring in more money than is required monthly for its maintenance. The cost of foreign language teaching services is influenced by the average prices in a particular city, the qualifications of teachers and the level of training. On average, tariffs can be as follows:

• group classes (5–10 people or more) – from 1000 to 5000 rubles per month or more;
• individual lessons (1–2 people) – from 2,000 to 10,000 rubles monthly.

According to the schedule, there may be one or 2-3 classes per week lasting 1-2 academic hours. The workload per teacher is 10–18 ac. hours weekly, on average he can work with 2-3 groups and the same number of individual students. Based on this, we need to calculate potentially possible quantity groups, which means planning income.

Working independently with 20–30 students (in groups and individually), an entrepreneur can receive about 30–100 thousand rubles per month. Measures such as attracting hired employees, tightening the schedule and increasing the number of classrooms will increase income by the same amount per each new teacher. If you have 5 teachers and if they are fully loaded, you can receive about half a million rubles in income per month. But then the school needs to work with 100–150 students at a time.

The payback period for such a linguistic center ranges from 3 to 12 months, but it all depends on the amount of the starting investment, as well as on the monthly ratio of the amount of income and the amount of expenses.

Whether it is profitable to open a foreign language school depends only on whether the aspiring businessman can recruit the required number of students in order to not only break even, but also make a profit from teaching English, Chinese or other languages. But the main thing is whether he can maintain the quality of training consistently high level so that the flow of clients does not dry out all year round. For this purpose it is possible to provide Special offers for summer camps, for those who want to prepare for exams or for those who want to “pull up” their knowledge before a tourist trip.

English is popular. You can't argue with that. Knowledge of English is a springboard for a career, the ability to quickly learn news from primary sources, and a chance to independently travel the world. It is easier for a candidate with good English to find a job, and his salary expectations are 20-30% higher. Other languages ​​are much less in demand and are more often perceived only as an addition to English.

More and more job descriptions include the following wording: “English at least Upper-Intermediate level (sometimes higher) is a must, knowledge of other languages ​​is an advantage.”

Today everyone learns the language of Shakespeare and Byron: from three-year-olds to kindergarten to top managers of large companies. But training is not always successful. People attend classes English for years, they learn a language at school, at a university, in courses, but do not read, do not understand, do not speak a foreign language. But they do not lose hope and try new forms, methods, approaches. There is room to expand in this niche.

Legal formalities

No matter how good the business idea for online English courses is, no matter how incredible the product you come up with, you will have to take a break from creative activity for a while and settle all the organizational and legal formalities. But it's not that difficult. Every year the registration procedure becomes easier and faster. Now there is no need to even go to the tax office.

1. How to open English courses without a license

When starting a business, we strive to deal with paperwork quickly and without unnecessary investments. And obtaining a license involves numerous documents, formalities, and contacts with government agencies. And after receiving a license, your company will be periodically checked for compliance with the license requirements.

In the case of online English courses, a license is not required. If you plan to teach yourself and you have the appropriate education (English teacher’s diploma), you can simply register an individual entrepreneur and work without a license. Decide to scale your business and hire other teachers, get a license. But if teachers are called consultants or methodologists, a license is also not needed. A license will also not be required if you collaborate with other self-employed teachers.

2. Register an individual entrepreneur

Let's consider the most affordable way to launch online schools English language - register an individual entrepreneur.

You can act independently. In any case, you need to pay a state fee (800 rubles). No time to register? There are different options for submitting documents:

1. Contact an intermediary company, paying an average of 5,000 rubles.
2. Entrust the processing to the bank where you will open a current account (Tochka, Promsvyazbank...). Everything can be completed at home - leave an application and wait for an efficient specialist (today or the next day). Registration of an individual entrepreneur will not cost you a single ruble, and the price of annual service depends on the service package.
3. Ask a friend or relative to take the documents. But they will only be accepted if the notary first certifies the signature.

Ready to arrange everything yourself? Use the algorithm:

Step 1. Select the OKVED code (All-Russian Classifier of Types of Economic Activities).

OKVED 85.42.9 is suitable for English language courses - additional activities vocational education other, not included in other groups.

Step 2. Fill out the application.

It is more convenient to do this on an electronic service, for example, on this one. This way you will be protected from mistakes.
Attention! Print the application on one side of a sheet of paper.

Step 3. Choose a suitable tax system.

1. OSNO - general (or basic) taxation system. This system is used by default and implies payment of all taxes: VAT, personal income tax, property tax.
2. PSN - patent taxation system. This system is convenient to test the new kind business. An entrepreneur acquires a patent for a certain activity for a period of 1 to 12 months, so he does not submit a declaration, does not pay social security contributions for employees, only to the pension fund and health insurance. The cost of a patent is calculated individually and depends on the type of activity and region. The patent is paid immediately upon registration; its cost is the tax, only paid in advance.
3. The simplified taxation system is a simplified taxation system (popularly called simplified. It is the most popular among small businesses. It is characterized by a low tax rate and ease of reporting.

Simplification has 2 varieties:
USN Income. The tax rate is 6% on the entire amount of income (all receipts to the account). Regions have the authority to reduce the rate to 1%.
USN Income minus expenses. Tax rate - 15% (on the difference between income and expenses). Regions can reduce the tax rate to 5%.

Attention! An application to switch to a simplified or patent system is not submitted upon registration or within 30 days after it. If you don't have time, you'll have to wait until next year. You can fill out the application online .

Step 4. Submit documents for registration as an individual entrepreneur.

You can do this in the following ways:
Come to the Federal Tax Service and pay 800 rubles (state duty).
Come to the MFC and also pay the state fee.
Send by mail, having first certified the signature by a notary. The cost will be the same 800 rubles + 500 rubles (notary services) + postage.
Through a proxy (with signature certified by a notary). You will have to pay 800 rubles (state fee) + 500 rubles (notary).
Through online service Federal Tax Service using an electronic signature. The signature will cost 3,000 rubles + standard 800 rubles.

Don't forget to take the following documents:
Russian passport.
Application for state registration of individual entrepreneurs.
Receipt for payment of state duty.
Application for switching to a preferential tax system (if you decide to switch).

You may also be asked:
TIN and its photocopy.
A copy of your passport.

Attention! If you submit documents in person to the Federal Tax Service or the MFC, you must be given a receipt for receipt of the documents.

Step 5. Receive documents.

They will be ready in 3 days. You will be given:
Extract from the Unified State Register of Individual Entrepreneurs.
Notification of registration of an individual with the tax authority.
Notification of assignment of statistics codes from Rosstat. Sometimes it needs to be ordered additionally.

Step 6. Register with the pension fund.

Sometimes this is done automatically when registering an individual entrepreneur.

Step 7. Choose how to do accounting.

There are different options:
Hire an accountant or use the services of an accounting service firm. It is not cheap.
Do your own accounting.
You don't need to pay anyone, but you will have to waste time.
Use online accounting (tariffs up to 500 rubles per month), for example,
Use the services of the bank where you will open a current account (the cost is included in the service tariff).

Step 8. Open a bank account.

Step 9. Make a stamp.

We are planning cooperation

Online English language courses are often opened by experienced teachers who no longer want to be limited by the walls of one educational institution or classes with several private students. They are ready to use their own methods to work with a wider audience. However, there are exceptions, and very successful ones.

The largest and fastest growing in the CIS and Eastern Europe online English school SkyEng language with an income of more than $1 million per month, was created in 2012 by a team of technical graduates from the Physics and Technology Institute. SkyEng co-founder and CEO Georgy Soloviev, as a student, was faced with a shortage of available English lessons.

He needed to improve his English level in a year in order to go for an internship in a European country. The services of Moscow tutors were too expensive for a student from the provinces. As a result, Georgy went on vacation to hometown, started studying with a tutor there, continued studying via Skype, and then found a native speaker girl on the Internet, with whom he began to train his conversational skills.

A year later, Georgy went for an internship. Even then, he had the idea to create an online school. From the very beginning, SkyEng employed hired teachers.

Self-expert and producer

An expert rarely has entrepreneurial skills. He or she has experience, authority, charisma (not always) and a cool product (or the ability to make one), but creating a company, promoting, organizing educational process online and operational activities for an expert are a dark forest.

In order not to abandon the idea of ​​online courses and launch a project within a short time, an expert can either join forces with a producer, or find an assistant who will guide the expert by hand through all stages of creating an online school, teach him the wisdom of production, and also help with promotion and launch . The accelerator of online schools Accel has become such a “senior friend” for... residents, which from the first day immerses its students in the process of creating a successful information business and quickly brings startups to payback and profit.

Oksana Sudareva is an expert in English teaching with 28 years of experience and a PhD degree. But she couldn’t decide to start a project for five years until she got into Accel. In two months, Oksana not only understood how to open English courses, but has already registered an individual entrepreneur, settled all legal formalities and is ready to start the project in November. Oksana also managed to get the most out of the “Content & PR” conference in Alushta: networking, master classes, ideas for creating and promoting an online school from industry leaders “Netology”, “Synergy”, “Free Publicity School” and “SkyEng” .

Sometimes I wanted to give up everything and give up, because every little thing turned into a big question: on what platform to make a landing page, on what platform to hold a webinar, where to open a current account, how to connect acquiring, how to open Personal Area on the tax office website and get an electronic signature, how to deal with all the financial, legal and tax subtleties associated with individual entrepreneurs... My colleagues from the Accelerator, who themselves had already gone through this, tried something and could suggest some practical things, helped me a lot.”

Search for experts and employees

If you are a producer who is going to open an online English language school, you need an expert (or several) who will take care of the content part (will create a program, video lessons and teaching materials) and teaching (will conduct webinars, individual and group consultations, check homework...) .

You can look for experts through friends, on the Internet, or at networking events. Sometimes you have to talk to many experts to find the one that's right for you. But it's worth it - the success of online courses largely depends on this partnership.

At the SkyEng school, teachers go through a strict system of selection, control and elimination. SkyEng's recruiting funnel currently stands at 60,000 teachers. And 1,500 people (2.5%) work on a permanent basis.

To be continued…

To the question “how to open English language courses?” you can’t answer in one article. We have reviewed legal aspects creating an online school, found out that you can work quite legally without a license, and took a quick look at online courses English from the perspective of a producer and expert.

But these are just the first steps. To succeed in the information business, we need to carefully analyze the target audience, formulate a unique USP that our potential clients simply cannot refuse, choose the appropriate platform and create a cool product. And then this product needs to be promoted, sold and maximized profit. We will tell you how to do this in the following articles. Stay tuned.

Sasha Galimova

Preparation of material

Teaching foreign languages ​​is a promising, profitable and noble business. After all, in this way you can help a large number of people who want to improve their level of knowledge of a foreign language, without which to be successful in modern world difficult. You can make money by providing progressive knowledge that will facilitate intercultural communication if you draw up a business plan correctly.

Relevance

The opportunity to learn a foreign language today is interesting to almost everyone. Such knowledge will be needed even if you have no plans to emigrate abroad - for a promotion at work, reading books in the original and watching films without dubbing.

The pace of development of society has led to the fact that knowing only one foreign language is no longer enough, and not everyone can learn them on their own. At the same time, 46% of Russians plan to study foreign languages. Despite their different motives, they create constant demand for the service.

At the same time, starting a business does not require much investment. If you develop a plan correctly, your business will quickly pay off.

Market analysis

It cannot be said that by opening a foreign language teaching school, you will become a business pioneer. Today, such organizations are everywhere, and if we are talking about cities with a population of over a million, there may be more than a dozen different language schools.

Wherein schooling foreign languages ​​are considered by experts to be outdated, inconsistent and fragmented, and therefore, in order to truly master English, German, French, etc. many have to take special courses.

If competition in business is not terrible, when drawing up a plan, be sure to study not only how the work of competitors is structured, but also what clients lack. Usually we are talking about the following disadvantages:

• insufficient level of qualifications of teachers;
• absence special programs training, for example, English for business or preparation for IELTS, TOEFL;
• lack of exotic languages.

You also need to familiarize yourself with the list of languages ​​offered, the level of training of teachers, prices for their services and marketing policies. This will help you understand what exactly clients in your region lack and create a business plan highlighting your features that will distinguish the language school from competitors and attract the population. These could include exotic languages ​​to learn, competitive prices, native speakers as teachers, unique lesson plans, etc.

results sociological research showed the following results about which languages ​​people would like to learn:

• English – 25%;
• German and French – 5%;
• Spanish – 4%;
• Chinese – 3%;
• Italian – 3%;
• Japanese – 1%.

Overall in last years There is a growing interest in learning Asian languages; this should definitely be taken into account when drawing up a business plan.

The target audience

To determine the portrait of an ideal client in a plan, you first need to segment the audience. This can be done according to various criteria:

• according to the purpose of the appeal:
  - For professional growth;

- for traveling;

- to improve the level of your education;

- for admission to school or university;

— as part of advanced training;

• according to the requirements for foreign language lessons:

— training in small groups (4-6 people);

— those wishing to receive individual lessons;

• according to the age:

— students and schoolchildren;

- working people;

- pensioners.

The largest age group is represented by working people, followed by students and only a small part of potential business clients - pensioners. However, it is recommended to design a training plan in such a way that it is interesting and useful for different categories of clients, and also to offer at least several options for training programs to satisfy as much demand as possible.

Legal side of the issue

Before starting a business, you need to not only draw up a plan, but also officially register your activity. An ANO (autonomous non-profit organization) or NOU (non-state educational institution) is suitable for a foreign language school. You can also register as an individual entrepreneur, but then you will not be able to issue graduates with diplomas of additional education received.
On the other hand, then a license is not required to provide services, which significantly simplifies the implementation of the business plan. But only clients who need to learn a language solely for personal purposes will contact you.

If this option is not enough, you will need to obtain a state license. This can be done at your local education department. Having a license will allow school graduates to be issued a certificate of language proficiency and a certificate of additional education. Such a document will be an excellent addition to your resume. The good news is that now the license does not need to be confirmed every 5 years, having received it once, you can provide services endlessly.

After the business plan has been drawn up, the time comes for registration - without this, starting your own business is illegal. Language schools are recommended to register as a non-state educational institution. For this you will need:

• full name of the organization;
• legal address;
• Contact phone numbers;
• employee passport details;
• information about the founders;
• chosen taxation system;
• charter of the organization (developed in accordance with the requirements of Law No. 3266-1 “On Education”;
• print sketch.

When preparing your plan, pay special attention to the organization's charter. It should include the following information:

• Name of the organization;
• address;
• information about the founders of the business;
• the types of training programs provided for in the plan;
• languages ​​of instruction;
• school admission rules and expulsion criteria;
• duration of lessons;
• the procedure for owning the property where the language school is located (ownership documents or lease agreement);
• rules for hiring employees;
• procedure for liquidating an enterprise.

Full compliance of the document with this plan will allow you to register with the Ministry of Justice without any problems. Do not forget to obtain permission from the SES to operate the premises.

When registering, enter code 85.41.9 " Additional education children and adults, other not included in other groups, including teaching foreign languages” activities according to OKVED. You can also add “Interpretation and Translation Activities.”

The process of officially registering a business can be simplified by contacting a licensing agency. The services will cost about 100 thousand rubles, taking into account government payments. duties (7500 rub.).

Choosing a suitable school premises

When choosing an office, it is important that it has comfortable spot location. It may be close to schools and universities, large shopping centers and busy streets. A big advantage for business will be convenient transport links with other parts of the city, as well as the availability of parking. Check the office:

• on well-organized lighting;
• for the availability of bathrooms;
• to ensure that its condition complies with sanitary standards.

At the initial stage of business, the optimal area of ​​the center will be 100 m2. This will be enough to accommodate 2 separate classrooms and a reception area. You can provide a small office for individual lessons.
One of the classes will be dedicated to English lessons - as the most common language; the second will host classes in other foreign languages.

It is not necessary to open an office in the city center when starting a business. A location in one of the residential areas, but in a place with high traffic, will give no less results. This will allow you to save on rent, which will cost an average of 15 thousand rubles.

Decor

The premises do not require special repairs if the building is in good condition, but the plan will definitely include school decoration. You can hire a designer to develop the style of the room. Because clients pay for classes, they expect to receive them in a comfortable environment. Let the rooms be spacious and bright. Each classroom must have a blackboard. You can hang world maps in foreign languages ​​and educational posters on the walls. In the foyer you can place training certificates and diplomas of employees and language school.

It will be useful to buy a projector or DVD player. This will allow you to watch educational films and videos with the class. The total cost of this item of the plan will be about 80 thousand rubles.

No matter what anyone says, knowledge of foreign languages ​​(English, French, German, etc.) is the treasured key to getting a prestigious, highly paid job, perhaps even abroad. Therefore, a foreign language school is a truly promising business idea, which, if properly implemented, can, like the character from the famous Disney cartoon Scrooge McDuck, swim in gold! Well, perhaps the last phrase was an artistic exaggeration, but it’s really worth thinking about bringing this idea to life.

Step 1. Selecting the form of organization and registering with the tax authorities

How to open a foreign language school? You should start by choosing a legal form. Beginners, as a rule, are limited to registering as an individual entrepreneur. This will allow you to train students and hire staff, but you will not be able to issue certificates. And the work book will contain the inscription “foreign language specialist”, but not “teacher”.

In practice, it turns out that if you have some start-up capital and entrepreneurial spirit, it is much more profitable to register a non-state educational institution. Of course, in this case there will be much more responsibility and all sorts of subtleties. However, you will receive a higher status and will be able to issue full certificates to your students.

In addition, NOU has a better chance of gaining a foothold in the city, since experienced and qualified teachers will go to a reliable organization with a clear social package.

After this, you will need to register with the tax office. Depending on the chosen form of organization, this process can take from 5 days to 1 month.

Step 2. Obtaining a license for educational activities

This document is issued by the territorial education authority. In order to receive it, you need to provide a certain set of documents ( full list specified in the body itself). This could be documentation related to the premises, course instructors, their level of qualifications, etc.

Step 3. Selecting a room

Be sure to decide where your foreign language learning center will be located. There shouldn’t be any particular problems finding a suitable place. You can buy or rent premises near large shopping centers, near various educational institutions (from kindergartens to universities).

If possible, try to avoid placement in residential areas. In addition, find out if there are any educational institutions of your direct competitors nearby - a more popular and familiar organization will take away a fair number of students from you.

Step 4. Buying furniture and equipment

When talking about how to open a foreign language school, be sure to take this cost item into account. In principle, there are no special requirements here: you can study the language even while sitting on the floor. But to create a prestigious and trustworthy image, you will agree that this is not enough. Stylish tables and chairs, bookcases, basic methodological manuals(textbooks, workbooks) - you will need all this first.

In addition, media materials must be present in each classroom. These include audio and video recordings, interactive programs for language learning, etc. Ideally, it should be installed indoors interactive whiteboards and buy several laptops - progress is moving forward, traditional methods of acquiring knowledge are being replaced by new ones.

As your business grows and develops (this can also be included in the business plan of a foreign language school), you will be able to buy new teaching aids and equipment - interactive screens, projectors, etc.

Step 5. Finding teachers

The success of your foreign language school depends 95% on the quality of teaching. However, here you will have to work hard - few talented and experienced teachers will dare to leave their homes for the sake of a new project.

First of all, you need to decide what languages ​​you want to teach. According to statistics, the most popular languages ​​are English, Spanish and Italian. But German and French, oddly enough, have faded into the background in recent years.

You can search for employees both through friends and through specialized sites related to job searches.

At the same time, it is important to build on your own target audience. So, to teach children and teenagers, it is best to invite teachers who have worked at least several years at school. They know how to interest children, attract their attention and help consolidate new knowledge. But if we are talking about teaching business language to students and adults, it would be more logical to choose as teachers those people who have lived for several years abroad.

Step 6: Recruiting Students

When thinking about how to open your own language school, try to prepare everything in such a way that you can start work in late summer or early autumn. It is at this time that classes in schools and universities begin. And even adults who have long forgotten about such a concept as summer holidays, will be more willing to go to gain new knowledge when the unbearable heat subsides.

Step 7. Advertising

Of course, you've already pictured a classroom full of enthusiastic students actively taking notes. new material and try to discuss in the language they are mastering. When wondering how to open a foreign language school, be sure to think about how you will advertise your services. After all, without this, your potential clients simply will not know that you exist!

The most effective way at the moment is advertising on the Internet. Many people underestimate her, but in vain. By creating your website, you can provide people with detailed information about each course and training conditions, tell about the teaching staff, the experience and achievements of each employee.