* The calculations use average data in Russia

Remote courses and schools do not compete with traditional, and occupy a separate niche in the market of teaching services. The opportunity to learn, without leaving the house, is the ideal option for business people, women on maternity leave, residents of small cities, where few opportunities for additional education. After all, it is enough to have a computer with high-speed Internet and free Skype, microphone, columns, webcams (in most cases, there are enough camera on a teacher's computer, many are simply by headphones with a microphone) and a certain amount of free time

The widespread belief that the cost of organizing Internet courses is significantly less than on the opening of the traditional school, is not true. In fact, if you consider it as an option for the development of your own promising business, it will require certain investments for its start.

It does not matter whether you will teach yourself or hire teachers, you will have to start creating and promoting your own website. The better the site and its filling, the higher the credibility of you potential customers.

Be sure to specify all the necessary contacts, describe in detail your qualifications, work experience, programs for which you teach, rates for your services, ways and details for payment, lay out all the necessary legal documents: licenses if you are registered as a LEA (however, IP ), texts of contracts, etc.

Provide a section with on-line tests, according to the results of which visitors of your site will be able to find out their own level of owning foreign language.

In addition to the cost of creating a website (from 15-20 tons, depending on the structure and tasks), you will have to regularly invest in its promotion. This can be done independently or contact the appropriate agency.

The cost of its services will depend on the audience on which you are oriented, the number and nature of queries in search engines for which you want to advance, competition in this area (and it is quite big) and other factors.

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200 000 rubles. a month, having fun!

Trend 2020. Intellectual business in the field of entertainment. Minimum attachments. No additional contributions and payments. Turnkey training.

If the site is very "young", the promotion of the usual methods at first will be in the objective reasons ineffectively. However, you can not waste time - first customers can be found by posting ads on thematic forums and websites.

Purchase a high-quality headset (headphones or columns, microphone and webcam) and pick up a suitable tariff plan from your Internet provider. Constantly discontinuing communication, interference and extraneous noise will spoil all the impression of the classes, despite the professionalism and talent of the teacher.

Real-time training usually implies an individual lesson with a teacher. First, it is much more convenient and more profitable for the client. Secondly, for group lessons, each student must have a stable and fast connection, which is not always possible. And thirdly, the teacher is more difficult to use the discussions of all participants in the conference in equal volume, especially if they have different language proficiency.

Ready ideas for your business

However, if you teach yourself yourself, even with individual classes, try to pick up students with one level of language proficiency. This will help significantly save your time to prepare for classes, since you will use one program, making changes in it with the goals and interests of each student.

Additional training materials lay out on your website. Access to this section can be made closed from random site visitors. For convenience and visibility of the learning process, you can use auxiliary programs and applications - electronic boards (for example, Dabbleboard), Google Docs office applications, Second Life Virtual Worlds and so on.

The English language business plan is a great idea to start working in the field of language schools. It is difficult to organize the teaching of foreign languages \u200b\u200band get ahead of competitors, but in the future it is very profitable and profitable. What steps need to be taken to create successful English courses - read our article.

English is the most popular language in the world, this is a means of international communication that people use all over the world. Knowledge of English is almost always necessary for career growth. This direction is now interested in very many people of many different ages.

Create your linguistic school is quite difficult. The market for these services is reduced by proposals: from large language centers to private tutors. Often they have many years of experience and boast hundreds and thousands of customers. However, this does not mean that it makes no sense in this direction. Demand still exceeds the offer, and moreover, the next few years will only grow. Quality services will always find a response from customers.

Who can open a language school

Usually, professional teachers who have many years of experience working with children and adults are conceived to open English courses. Often such an idea visits tutors who are confident that classes with individual clients are not able to realize their potential fully. Excellent knowledge of English is an important condition for opening your school. In such a situation, the entrepreneur will be able to teach and lead groups.

On the other hand, the practice shows that it is also possible to organize a good school and have businessmen who do not know English and have never taught him, but who know how to pick up professional employees and promote their services.

School of English is an inexpensive in the organization and a quick-looking business

What are the necessary investments

The business plan of the school of foreign languages \u200b\u200bdoes not imply high costs. It is an inexpensive in the organization and a quick-reaching type of business. The main part of the cost will be renting the premises. If the entrepreneur has a suitable premises in the property (an audience of approximately 50-70 square meters), the cost of opening school and are completely reduced to several tens of thousand rubles. Rental of suitable premises will cost an average of 30-60 thousand rubles.

It is advisable to arrange a school in a comfortable area, in the central part of the city. The more convenient to the clients get to the place of classes, the greater the flow of engaged in the lessons. The audience for classes should be well renovated, bright, cozy. It is better to choose a room where the repair has already been made. Otherwise, you will need to invest approximately 50 thousand rubles in the design of the audience.

For classes, there are tables with chairs. Their number depends on the number of group: usually in language schools the largest groups do not exceed 15 people, respectively, 8 tables and 16 chairs are enough. The teacher needs separate table, chair or office chair. You can also purchase furniture within 50 thousand rubles.

The audience should be equipped with a letter board (chalk or markers). Additional equipment, such as laptops, printers, projectors should be purchased in a few months when the first profit will appear.

As for the methodological materials, it is not necessary to purchase sets of textbooks and workbooks. Modern methods of learning language make focus on live communication, audiovisual perception, and not mechanical implementation of the same type of exercise. Required didactic materials, texts for reading and translation can be found on the Internet and print yourself. In addition, most teachers have already accumulated a solid stock of various tests and tasks.

Thus, the initial investments in the opening of the school do not exceed 200 thousand rubles. And in the event that it is possible to rent a room with good repairs and suitable furniture, the initial costs will not exceed 100 thousand rubles.

What profit can be obtained in the first months of work

Most often people go to learn a foreign language twice a year: in September (the beginning of the school year) and in January. Therefore, it is better to focus the start of school work under one of these months. On average, for classes twice a week in groups, customers are ready to pay from 2000 to 4,000 thousand rubles. You can organize 4 or even 5 groups of 10-15 people.

The schedule of classes may look approximately: Monday-Thursday, Tuesday-Friday, Wednesday Saturday, Tuesday-Thursday, Saturday-Sunday. The classic lesson lasts 2 academic hours (90 minutes), and therefore, and in one day you can spend classes in 2-3 groups (more hours we will turn the teacher).

If you manage to score at least 4 groups of 12 people with payment of 3000 rubles, in the first month you will receive 144 thousand rubles. To increase profits, you need to take individual engaged in free hours With payment 800-1200 rubles per hour (academic). 5 individuals engaged in twice a week at two academic hours will bring about 80 thousand rubles.

The audience for classes should be well renovated, bright, cozy

Features of working with different categories of students

English is now taught everything: three-year-old children and solid adults for 50. Each group has its own goals that need to be taken into account when building a curriculum. For example, parents lead small children, believing that in the young age to learn the language easier. Students and young people come to prepare for the exams to count on the best job in the future or just get acquainted and communicate in travel. Mature age people are more actively interested in business English. The older generation pushes on the study of a new language working or vital necessity, for example, moving.

All of these features must be taken into account when forming groups and building classes. In addition, it is obvious that preschoolers and junior schoolchildren are not able to engage in 90 minutes, their occupation lasts a maximum of 60 minutes, or twice half an hour with a slight break. Visit these groups must be transferred to day and morning.

On the contrary, adult people are most often convenient to do in the evening, after 17 hours. Individuals, as a rule, choose a convenient time to occupy. The school should work on weekends in the morning. Of course, on Saturday night the flow of customers will not be, but Mature and daytime watches are ready to devote to learning.

School schedule may look like this: from Monday to Friday from 11 to 21, Saturday and Sunday from 11 to 14. Try to organize work so that the groups do not interfere with each other, and at the same time, the audience has not been idle. Fill the time with individual disciples, small groups and so on.

What you need to train children

How to open a school of English for children, there are several important features. Basically, they are focused on the method of holding classes. If adults come to a language school with a certain goal, then children lead their parents. Baby often does not understand why he comes here. The task of the teacher is to interest even the youngest students and ensure their progress (so that parents understand what they pay for).

Well, if the teacher has experience in organizing learning young children. Otherwise, you need to pick up and explore the methodological materials on this topic. The main rule is that the child should not be bored in the lesson, it can not be scolded and hard to criticize. Training should be like a game where the child recognizes a new and new friends.

Each group of students has their own goals to be taken into account when building a curriculum

How to differ from competitors

In any city there are several language schools and several dozen private tutors. It is necessary to initially designate the difference between a new school from existing ones. It is quite difficult to implement in practice, as there are already schools in the market, where foreigners are taught (including those who do not know Russian), offer the most innovative techniques and much more.

The main mistakes, due to which the language school can quickly fail on the market:

• use of outdated learning methods "No one will pay money for solving problems in old working notebooks and progress of template phrases;
• the prevailing movie viewing, TV shows and cartoons (for children) - Again, people will rightly decide what they can do at home and will leave a similar institution;
• lack of an individual approach to customers, Ignoring personal requirements, wishes and questions of students.

Any of these mistakes can provoke customer outflows And forever spoil the school reputation. Therefore, take care so that the teachers do not allow such misses, they performed their work professionally and helped customers to get exactly what they came.

Purchase of the franchise of the language school

Currently, there are several fairly well-known English-selling schools selling franchises. This is a good option for opening a business, since for a certain fee along with a well-known brand, an entrepreneur receives a business plan, a lot of recommendations and even promotion services. The famous name, the company's international status and formulation "Learn English" from a year (that is, for example, for several decades), attention will definitely attract and many students will lead.

On the other hand, the opening costs will increase in this case. Franchisors are always very strictly suitable for the selection of teaching staff - it is quite possible that all diplomas and certificates will have to prevent or even pass internal testing. Are the costs of the intended result cost - to solve a businessman on their own.

Together with the famous brand, the entrepreneur receives a business plan and a lot of recommendations

Distance learning

Many people willing to learn English are now interested in remote learning. This method is attractive in that it saves the time on the road, allows you to deal with the teacher one on one in comfortable conditions for yourself.

A good language school should provide such services. Teachers must master the work on video links. For such a lesson, a computer or laptop is needed, a microphone and headphones (standard and inexpensive equipment). Remote sessions usually have a standard duration of 45-90 minutes. The price of the lesson is also approximately equal to the usual individual lesson, that is, about 1,200 rubles.

Website and promotion on the Internet

Successful language school must have a website and groups in social networks.where information on services, teachers and student successes is regularly published. This is a business card of the institution, which will show students and potential customers how modern is the approach to learning how interested you are in what you do.

To develop the site you need to attract a temporary specialist. Since the structure of the site will be simple, only a few sections ("main", "About school and teachers", "How we teach", "Types of classes and the cost of training", "News", "Reviews"), website development will cost 8 -10 thousand rubles. After creating the site and groups, it is necessary to constantly make them filling.

Also it is useful to invest in contextual advertising - So information about the language school will see all users from the appropriate region, for the last time I have been looking for something about learning English.

Conclusion

Teaching English is the most promising in the market of language schools. The demand for it is very large and in the coming years will only grow. Organize sought-after English courses in high competition is quite difficult, but Competent approach and recommendations The data is higher will help to achieve success..

• Where to begin
• Registration of the school of foreign languages
• License for language school
• Premises and equipment
• Personnel of language school
• Advertising School of Foreign Languages
• Costs and profits
• Ways of business development

The ability to talk in a foreign language is useful for travel and is considered an advantage for good work. That is why people who want to succeed in life and career try to study foreign languages. And in 2020, an obligatory exam in English is introduced, which will lead to an increase in demand for tutors. We will analyze how to make money on it.

Where to begin

Foreign languages \u200b\u200bare very competitive niche. Already at the stage of launching of the language school, it is important to develop your ITP - a unique trading offer to stand out among competitors. You can focus on:

• the experience of your teachers (especially if among them there are speakers of a language or people with steep certificates),
• a variety of languages \u200b\u200b(in addition to the "standard" English),
• work with customers of different ages - from preschoolers to pensioners,
• pricing policy (for example, you can offer an annual subscription with a free test period),
• a variety of tasks that you can decide - in addition to the delivery of the USE, it may be preparation for an interview in English, passing certain tests for emigration, preparation for the emigration itself with emphasis on the spoken language, studying phonetics or grammar.

Registration of the school of foreign languages

It is easiest to register an IP. So you can study and hire teachers, however, the company will not have the rights to issue special certificates about passing courses of English or other languages. The poet experts advise to open awareness (non-state educational institution).

This is a rather laborious process, but to "promote" your institution and will earn it easier. Pupils with great pleasure will go to training in a specialized institution than to a private businessman. The same applies to both teachers. The registration process itself in the tax authorities can stretch to 1 month. It is most profitable to choose a simplified tax system (patent). Main OKVED code 85.41 Education Additional children and adults

License for language school

The license does not need to be issued only for private tutoring - that is, you can do without it, if you teach yourself, having an appropriate education. When hiring other teachers, the license is required. You can get the right paper in the Department of Education of the City. The package includes:

• application for license;
• notarized copies of constituent documents;
• notarized copies of permits for the room from the SES and Mrs.;
• curriculum and certificate confirming the presence of the necessary methodological and special literature;
• personnel information;
• certificate of payment of state duty;
• inventory of all the accompanying documents.

Specify the exact list of documentation from the territorial body. Note that it may change.

One of the popular idea earning girl on the Internet The house is considered to teach English or other foreign online, on Skype. This option is suitable if you do not have the opportunity or the desire to open your school, but there is a desire to earn, education and at least a small experience.

Premises and equipment

Experts recommend renting or buying a room close to educational institutions, shopping centers and other places with great traffic. This does not have to be a whole building - you will be enough for several offices. Interesting and at the same time, the budget option is to agree on Subarend with an existing educational institution - school, lyceum, technical school, institute.

Perhaps interest: Interesting and unusual business idea - sale of lamps in the form of animals

It is much more profitable to do this in the central regions of the city, as in the sleeping areas it is unlikely to get to attract many customers. Analyze competitors. If nearby is already open a similar institution, find another place to organize your business.

The next step to open the school will repair, buying equipment and furniture. These are the largest costs. The educational institution must be modern, with new furniture and inventory. First of all, take care of buying good tables, chairs, cabinets and boards.

School can not do without educational and methodical literature in accordance with the selected learning programs. You will also need several computers and the Internet. As for the design, everything depends on your taste and financial opportunities.

Hang thematic patterns and posters on the walls, put funny statuettes for the shelves with the Eiffel Tower or Big Ben. People must feel comfortable so that they wanted to come again and again.

Personnel of language school

To open a successful school of foreign languages \u200b\u200bfrom scratch, you need to find highly qualified teachers. It is necessary to be prepared for the fact that experienced employees for a new job place can lure except that high salary.

If in addition to English you want to teach Spanish, Chinese, Arabic, Italian or German, you will have to spend even more time to search for teachers. The age of your students is played a big role. For adult customers, it is best to find a foreigner teacher who can teach business speech nuances. Teachers of ordinary schools may well teach children, including preschoolers.

Your educational institution should have only experienced, competent and qualified teachers with a flawless reputation, as the success of the school depends on this. From the staff you will also need a cleaner and an incoming accountant.

Advertising School of Foreign Languages

Use all known methods for promotion, which is enough for financial resources:

• we go to schools, institutions and other educational institutions, offer your services. Try to negotiate with the directors, so that you will be allowed to parent meetings;
• let's on the Internet, on radio and television;
• create your website on the Internet and groups on social networks, launch contextual and targeted advertising;
• rass leaflets on the streets of the city and in educational institutions, call them on the boxes in the entrances;
• order advertisement on transport, stops, in the subway, in elevators and on billboards;
• talk about your business familiar and friends;
• request all students to leave feedback.

Starting capital will be registered, obtaining a license, rental and repair of the premises, the purchase of furniture, literature, equipment and advertising.

One-time costs will be about 200,000 - 700,000 rubles. Every month it is necessary to allocate money for salaries to employees, rent, taxes, advertising, consumables, etc. Depending on the number of employees, monthly expenses will be from 150,000 rubles and higher.

The cost of one lesson is from 500 rubles to several thousand. It all depends on the group this occupation or private, what is the level of the teacher, what language he teaches.

Your profits are directly proportional to the number of students. Owners of successful foreign languages \u200b\u200bschools with full workload and three teachers can earn a month to 300,000 rubles.

Detailed foreign language school business plan You can download from our partners! We guarantee the quality of calculations!

Professional business plans

Detailed instructions will help plan how to open a foreign language school, find out what needs to be purchased and what will have to spend how much money can bring your own teaching business in this area and what will have to take care of the launch of your linguistic training center.

Organizational issues of creating such a business

Teaching foreign languages \u200b\u200bcan be offered with different goals and various categories of customers. You can create a business of this direction in the format of advanced training courses, studies with a tutor, school of foreign languages, educational center for kids, schoolchildren, students or adults. The organizational and legal form of the organization depends on the choice of specialization and planned scale of activity.

1. Registration as an individual entrepreneur;
2. Creating a non-state educational institution or an autonomous non-profit organization.

Permits and Tax Load

Individual teaching activity is not subject to licensing, but also no documents of the state sample on the end of training to customers will not be issued, as will not be carried out by the final certification. This option is more suitable for learning adults on courses, for them is often not so important for the presence of papers confirming their linguistic qualifications, the main thing is the real knowledge of the language.

There will be no problems with the recruitment of other teachers, new legislation in the field of education allows you to take PI to work other teachers (just no more than 15 employees when working on a patent). There is only one refinement: if the entrepreneur works alone and attracts freelance employees, he will not need a license, and when hiring on an ongoing basis, other teachers will need to obtain permission to conduct this activity. As a system of taxation in educational activities, you can choose "" (6% of income or 15% of the difference between income and expenses) or patent (for self-employed II).

If it is assumed to be trained with the issuance of confirming the qualifications of graduates of documents, it will be necessary to register a legal entity (NOU or ANO) and obtain a license in the local department of the Ministry of Education. With this version of the organization, the client at the end of training can receive a certificate or certificate of additional education. But for licensing, it will be necessary to prepare a surround package of documents, mainly proving the suitability of premises for conducting classes and the level of material and technical equipment of the institution, professional qualifications of teachers and the composition of training programs. A package of documents and a license application is considered in the area for 2 months, the license period is 5 years, subsequently it is necessary to extend.

Necessary base for teaching foreign languages

What do you need to open foreign languages? In addition to directly knowledge of the language, teaching teaching or at least organizational activities, a beginner businessman will need other resources to create their educational center.

Mansion in the list of necessary for any course, people will stand people. The staff may include native speakers, or Russian-speaking teachers and linguists with the necessary qualifications in English, German, French or Chinese. The correctly selected teaching staff is the key to the success of the educational institution. A good teacher will follow the recommendation and, it means that the businessman will be able to reduce the costs of attracting customers at the expense of the "Sarafan Radio".

Even if you decide to independently conduct classes and teach all customers, you will need services for auxiliary personnel on accounting service of the company, IT-accompaniment, protection, cleaning, etc. These non-core services can be transferred to outsourcing and conclude an agreement with specialized companies providing relevant specialists.

Basic expense articles when launching a school of foreign languages

There are other business needs requiring starting attachments on startup. You need to spend money on the following expenses:

• The premises (class, audience, conference room, an area of \u200b\u200b20-50 square meters. M. At the rate of about 2 square meters. M. Per person) for the desired number of students taking into account the number of groups, their filling and schedule. For licensing it is required that such premises will be approved from SanEpide, fire service and other supervisory authorities (it is better to rent them in the building that already meets all the necessary standards).
• Furniture and educational facilities (desks or tables, chairs, boards or projectors, computers for the teacher and tablets for students, speakers and headphones, lingufones).
• Auxiliary training materials (textbooks, additional literature, workbooks, audio recordings and videos, posters and other visual aids), as well as stationery and consumables.

The most important intangible investment is the training program and methodological materials that will help build a process of teaching a language with a maximum effect, in relation to the selected audience and customer categories.

Financial aspects of language teaching activities

A business plan with recommendations, how to open a school of foreign languages, includes a list of necessary expenses and possible income from this type of activity. Start a financial analysis stands from determining the size of the starting capital.

How much money will need to prepare for the opening of the educational linguistic center:

• or a legal entity - 1000-5000 rubles, as well as expenses for another 1000-2000 rubles at a time.
• The cost of renting and repairing the room depends on the state and area of \u200b\u200bthe room itself and its willingness to take students, and most importantly from the region, location and appetites of the landlord. You can meet in the amount of 5-10 thousand rubles for a small class or pay the first month of lease in the amount of 50-100 thousand rubles for a whole range of premises, and still spend on bringing it in order of several tens of thousand rubles.
• The acquisition of furniture and equipment - a computerized class of 5-10 students will cost about 100-150 thousand rubles, but you can cost the minimum costs, basic furnishing and the simplest equipment in the amount of 5-10 thousand rubles per office.
• Purchase of methodological training materials and benefits - a set of educational literature can cost from 500 rubles to several thousand rubles for each student.
• Consumables - by 1-5 thousand rubles will have to be stockpric, paper, consumables for office equipment and other trifles to work with students.

Total starting costs can be from 20-40 thousand rubles (for one office and for the total number of 10-50 students) up to 300-500 thousand rubles (with the opening of a full-fledged educational institution with many groups and several separate classes).

Costs when working in the training center

On this expenses do not end, because current activities will be accompanied by other permanent and variable costs:

• payment of rent and utility payments - from 5-10 thousand rubles to 100-150 thousand rubles per month;
• the salary and deductions for employees (for self-employed IP - only deductions to the funds) can reach 10-70 thousand rubles for the teacher, taking into account its training load, the fill in groups, secondary salary in the region and other factors;
• taxes and accounting services - from 3-5 thousand rubles every month to 10-20 thousand rubles per month;
• the acquisition of new benefits, stationery, consumables - 1-5 thousand rubles and up to 10-15 thousand rubles;
• payment of support staff - from 2-3 thousand rubles. up to 10-20 thousand rubles per month;
• advertising and service of the site - from 1-2 thousand rubles to 5-10 thousand rubles per month.

In total, to maintain the work of the school of foreign languages \u200b\u200bper month can leave 20-30 thousand rubles to 250-400 thousand rubles and more, depending on the scope of work and the number of teachers.

Revenues of the Educational Center: Where does the money come from

Accordingly, business should bring money more than the monthly required on its content. The cost of services for foreign languages \u200b\u200bis influenced by the average rates in a particular city, the qualifications of teachers and the level of training. On average, rates may be as follows:

• group classes (5-10 people or more) - from 1000 to 5,000 rubles per month or more;
• individual classes (1-2 people) - from 2000 to 10,000 rubles per month.

The schedule may be one, and 2-3 lessons per week lasting 1-2 academic hours. Load per teacher - 10-18 AK. Watch weekly, on average, it can work with 2-3 groups and as the same number of individual disciples. Based on this, and you need to calculate the potential possible number of groups, it means that the revenues are planned.

Working independently with 20-30 students (in groups and individually), an entrepreneur can receive about 30-100 thousand rubles a month. Measures such as attracting employees, a schedule sealing and an increase in the number of training rooms will increase income to the same amount at the same time on each new teacher. If there are 5 teachers and, subject to full loading, you can get about half a million rubles of income per month. But then the school needs to work simultaneously with 100-150 students.

The payback period of such a linguistic center is from 3 to 12 months, but it all depends on the amount of starting attachments, as well as from the monthly ratio of the amount of income and amount of expenses.

It is advantageous whether to open a school of foreign languages \u200b\u200bdepends only on whether the novice businessman will be able to gain the necessary number of students in order not to go out in zero, but also to make a profit from teaching English, Chinese or other languages. But the main thing - whether he can support the quality of learning in a steadily high level so that the customer flow does not dry up yearly. To do this, we can provide special offers for summer camps, for those who want to prepare for exams or for those who want to "pull up" their knowledge before the tourist trip.

Tatyana Lupassar , especially forExecutive. . ru

In 2016, the share of paid services (transport, communications, medicine and education) accounted for 2/3 of the value added of GDP. The increase in the share of paid services in the structure of the value added of Russia's GDP has stably grew in accordance with the global trend. It is important that in the conditions of the ongoing recession of 2017 and against the background of falling demand for durable goods, the forecast for the development of the industry by 2018 is generally positive.

What is the driver of demand, what points of growth in the company, which provides paid educational services in the context of a new economic reality and new tendencies in training - tells Anna Berkovich, Owner and director of network of foreign languages Alibra School.

English for 5-8 months

Tatyana Lpassar:Your company operates on the market for 17 years and you can already be called experts. What trends are characteristic of the market in the past few years?

Anna Berkovich: Among the trends characteristic of the market of paid educational services, I would allocate a growing interest in the so-called "mixed learning" - blended learning. A new economic reality requires people flexibility: in the planning of life, in training, traveling, in everything! The speed and efficiency, the main trends of time, reflect the essence of our product: We offer intensive English-language learning for 5 months.

Alibra Blended Learning format is most similar to the Face to Face Driver model: that is, the main material is given at full-time activities, and e-services are used to consolidate and deepening knowledge. We work according to your own unique technique. Thanks to her, we managed to reduce learning from 2-3 years to 5-8 months. During this period, our students overlook the level of "above average" and successfully rent Cambridge exams four times faster than students of other schools.

Another trend is that today training courses are becoming not only a place to study, but also the real community of interest.

T. L.: What is your school different from others?

A. B.: We have know-how - a unique method of rapid training, without crap and boring memorization of the rules. The grammatical rules are given in simple and understandable schemes, which facilitates the creation of a holistic structure of the language. In the consciousness of students, we form a kind of tongue matrix close to the algorithms of thinking of carriers.

Studying vocabulary is the most difficult and time-consuming task - solved with direct association. It works like this: We learn a person to memorize not a mechanical translation, but the image of the word. It is very easy to do with the image, or with the help of the association, or with a context.

To support the memory, the 7-fold repetition method is used, but not ordinary, but smart. To do this, we have developed mobile applications. Now they are already four. Three English is 6000 words from zero to Advanced level and one in German. Applications themselves count the days of repetitions and send reminders at the right moment. It remains only to spend 5-10 minutes to repeat.

In addition, we have created an interactive training platform Alibra Online. - With her, our students can engage English where and when they want. An online course can purchase and anyone. All this is our author's developments. They enjoy more than 85 thousand people.

In 2000, we collected a strong team of methodologists and teachers who created this technique. In the same year we began cooperation with University of Cambridge And officially accredited to them.

Our schools are located next to the subway. All of them are well equipped, comfortable and they are nice to learn in every sense of this word. We have a "pillow" at work with personnel and improving the quality of service and an extraordinary friendly atmosphere, this is not a toughe for us, but a reality, forgive me for Paphos.

Demand for foreign languages \u200b\u200bis growing

T. L.: How do you generally characterize demand in this area?

A. B.: We constantly analyze feedback from our regular customers. We want to obtain an assessment of the quality of our services, to identify demand and categorize it. When answering a question, no matter how foreign they wanted to learn, about 77% answered that they want to learn English, 12% - German, 8% - French and Italian. Requirements fall into Chinese and other languages.

At the same time, 46% of those who do not have foreign languages \u200b\u200bwould like to get these knowledge. According to forecasts in 2017-2021. "Digital" part of the market promises to grow on average by 23.36% per year - the faster industry as a whole (according to EDUMARKET)

Traditionally, a stable demand for children's programs. Parents are ready to invest a lot of money in the development of their children against the background of conservative state education. And according to our ideas, this direction will be to a lesser extent to go online. With children there is a fairly big problem for online services - children can not hold for a computer for a long time. Therefore, in this segment, we also prefer a classic approach. Our courses are designed using the Cambridge technique for teaching children English and taking into account age characteristics of small students.

T. L.: Now there are many major players on the market, is there a chance to rise from another new school?

A. B.: Competition is high. There are major solid schools with a good reputation that play leading roles in the market, there are minor companies working on a certain region. Private teachers, tutors are still in demand. But the demand for learning languages \u200b\u200bis also high. People need languages, and it is not necessary for a tick, but really for work, to communicate in travels. Firstly, all major companies require good English applicants, and international certificates, which, by the way, can not be given online courses on language learning. Secondly, a foreign one will soon become a mandatory subject in the exam. So the chance is definitely there.

If you take a global context, then in terms of growth in the study of foreign languages, Russia ranks 10th. The leaders are China, Romania, Ukraine and Malaysia. At the same time, the EF2013 index developed by the International Educational Center determines Russia as a country with a low level of knowledge of foreign languages. We associate this with the fact that the school program and the programs of universities are still obsolete and fragmented.

In these factors - the main points of growth in those who decided to discover the business in the field of paid educational services.

How to create a successful business in the field of foreign languages

T. L.: Are there "pitfalls", which should pay attention to those who want to start a business in this area?

A. B.: The most important thing is to track the quality of the services provided, i.e. Quality of teaching. This is why customers will come to you. Need a strong teaching staff, a good methodical base, thoughtful programs. If the listeners do not see the results, they do not feel progress, they will go, whatever the chic conditions you have not suggested.

The second is the level of service. We have 60% of sales provide exactly loyal clients. Language learning is a very good area for re-sales. Few people stop at one course. People are improving their knowledge or begin to study the second or third language, visiting spoken clubs.

And the third item is compliance with the requirements of time. Online courses, educational applications, platforms - all this appeared relatively recently, but all market leaders have quickly implemented these innovations.

In management, you need to focus on marketing - it is definitely engaged in issues of operational efficiency and do it every day. Hiring people who know how to do this, attract consultants. It is often written about it, but rarely who can really implement it into life.

T. L.: And what to do those who can not organize it?

A. B.: (laughs) Buy a franchise from us! Working under a well-known brand is always easier than starting from scratch.

T. L.: What are the advantages of the franchise of your language school?

A. B.: Firstly, Alibra is a bright brand with clear competitive advantages and a clear strategy, you are not terrible to compete with him. Secondly, it is a small amount of capital investment; Thirdly, fast payback.

For the start of the project, there will be a room with a total area of \u200b\u200b100 square meters. m. Target audience - population of the city aged 16 to 45 years, middle-income families.

The volume of initial investments is from 1.3 million rubles. The total net profit for the first year will be from 2.5 million rubles, and the profitability of sales is 15%. When planned indicators reach, the initial investments will pay off after 5 months of work.

Network of foreign language schools Alibra School on the market since 2000. 170 thousand graduates. Preparation is conducted in 7 languages: English, German, French, Spanish, Italian, Chinese and Russian. Accredited by the University of Cambridge, is the official partner of IELTS MOSCOW.

Find out more about how to open a Foreign Language School on Franchise, on Alibra School.

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