Many people in the course of their lives retrain to other specialties, since they have the opportunity to earn money in some area. Before opening your training center, you will need to decide on the specialties and courses that you will teach.
For people who cannot find a job in their specialty, as well as for those who want to acquire new knowledge, small training centers are a good way out of a situation when work is urgently needed, and it is too late or too expensive to spend long years on training. Short-term courses allow such people to acquire the basics of knowledge in a subject or master a specialty adjacent to the main one. These circumstances make the services of such small educational centers very popular, and, consequently, the activities of these educational institutions are able to bring their owners quite tangible income.
For optimal use of the training center space and the fastest return on investment, it is better to combine several areas of activity. In any case, you should not expect quick and large income from the activities of the enterprise. Such a business will be able to generate profits after some time, which will be required for its formation. But, with correct organization business and passion for their occupation, the training center can become a source of profits for its owner, bring new, interesting events to life and help make useful contacts.
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The list of documents for licensing the business of the training center includes:
Statement indicating educational programs;
- information about the staffing level and sufficiency of the teaching staff for training the declared number of students;
- information about the availability of premises appropriate for the conduct of educational activities;
- information about the provision of the institution with educational and methodological literature for each of the declared programs and material and technical equipment;
- information about the teaching staff who will supervise the relevant educational programs;
- information about the founders and registration of the training center as a non-state educational institution.
The submitted documents are considered by the licensing authority within one month, after which a decision is made to grant a license or to refuse to issue a license.
The budget for the opening and operation of the training center will include the following items of expenditure:
Creation and opening of a training center.
- Licensing.
- Development of training programs, publication of teaching aids, manuals, presentations, etc.
- Creation of a training site.
- Creation of material and technical base.
- Support and development of the training center.
- Rent.
- Payment for teachers and staff.
- Promotion of the training center.
- Adding new professions to the license.
- Improvement of the material and technical base.
- Support for the training site.
- Creation and adjustment of new training programs.
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The minimum set of equipment for a training center includes:
Projector - $ 1,000
10 computers - about $ 3-3.5 thousand
30 tables - $ 1,000
20 chairs - $ 500
Wardrobe - $ 100
Fax - $ 100
Copier - $ 200
Educational literature - $ 500
Total: about $ 6.5 thousand
Investments in the opening of a training center with an area of 200 m2, designed to train 100-150 people per month, amount to about $ 13-15 thousand, the payback period is 6-10 months. The return on investment is on average 30%.
Income will directly depend on the volume of classes, the cost of training and the cost of maintaining the center.
The expenditure part consists of the following items:
Rent or one-time redemption value of the premises and the cost of its maintenance;
- payment for utilities and telecommunication channels;
- the cost of the necessary furniture, equipment and apparatus;
- salaries of employees and training personnel;
- advertising costs.
Business plan of the training center.
Our own training center is a modern option for business development. This is a simple solution that will require renting a space suitable for study, as well as organizing the workflow itself. But, before you start, it is important to do market monitoring.
To begin with, it is necessary to note which directions are most popular, which are not enough on the market, and decide on the direction. So, now there is a trend towards the development of language and various program courses. And it is these areas that are worth pursuing.
It is important to add that parents tend to invest more in their children. Therefore, organizing courses, it is necessary to choose a direction that will be useful to the younger generation. But, again, it is important to calculate the fullness of the industry.
Choosing teachers.
Selecting good teachers will be a key decision in starting a business. So, it is advisable to take up the lessons yourself. And also select a team of specialists. It can be difficult to find them, because not every direction is 100% developed. Especially when it comes to computer courses. It is worth making sure that the staff is relatively young, middle age is suitable. He also had sufficient experience in both theoretical and practical skills.
You can find good teachers via the Internet or try to select among the already established teachers of another center. Sometimes people who are highly qualified in a particular industry try to diversify their chosen direction of work or reach the peak of their careers. And they come to a decision to share their knowledge. These are the categories that are best suited for teaching. And they are the ones that need to be found. In total, it is better to pick up 2-3 people for the start. teaching staff... Most often, they are paid hourly.
It is worth preparing at least $ 5 thousand per month for salary payments.
Premises.
For the work and organization of the educational process, it is necessary to rent several premises. These can be offices in a business center. For this, several rooms are taken on the 1st floor. One of them will be for administrative needs, and the others - for teaching. The rooms themselves should have a fresh renovation, modern and comfortable furniture. It is worth creating the maximum working atmosphere. To do this, paint the walls in shades of brown, yellow or green. It is also worth paying minimal attention to accessories and decor items. After all, in the room nothing should distract from the working mood. The premises must meet safety, sanitation and fire safety equipment.
Requirements for the premises of the training center.
The monthly turnover of the training center is at the level of $ 10-15 thousand.
The main channel for attracting new students is advertising in the print media. Advertising costs are approximately 10% of the turnover, i.e. about $ 1,000 a month.
The training center itself should be located in a busy part of the city. It is important that it is comfortable to get to it both with your own car and with existing means of transportation. It is desirable to make the office noticeable from the side of the road.
Depending on the rented space, and there must be at least 30 squares, the rental price will be about $ 1.2 thousand.
Equipment and furnishing of the training center.
As equipment, you need to buy the following devices:
- Computers (preferably stationary with high power) - from $ 600;
- Printer - from $ 400;
- Copier - from $ 350;
- Laminator - from $ 200;
- Phones - from $ 300.
Computers will need to be purchased in an amount of at least 12 units, especially if the training will follow the programs. That is why investments in business can be called quite high. Choosing all modern and powerful devices, you need to invest at least $ 6 thousand.
From the equipment it is important to prepare tables and chairs, as well as a blackboard and a projector for teaching. In the administrative building itself, it is worth taking care of other office furniture items. Such as cabinets, shelves and more.
On average, it is necessary to invest about $ 10 thousand to organize the work of a training center.
It is important to create good advertising on the Internet, because this is where potential customers are looking for chickens for themselves. And the first impression is formed with a well-designed website. It is important to regularly deal with the resource and create all the conditions for its profitable promotion. It is also worth preparing printed materials. These can be brochures, catalogs, business cards and other designed information that may be of interest to both potential and existing clients. The office itself must be decorated with business cards and signs from the street. It is worth renting a banner to promote your services, you can organize the distribution of leaflets directly on the street, make a temporary promotion for a down payment to new customers, and also find favorable conditions for extending courses.
Basic costs.
The group of basic costs will include the following:
- Teachers' salary - $ 5 thousand;
- Premises for rent - from $ 1.2 thousand;
- Equipment and equipment - from $ 10 thousand;
- Advertising - from $ 1,000.
To create your own training center, you need to collect start-up capital in the amount of $ 20 thousand.
Profit and payback period.
The monthly income of the training center depends on the number of groups and the duration of the courses. For example, if you collect 2 groups for morning and evening classes. Their duration will be about 1.5 academic hours. The cost of the course will be about $ 100, and it will take 2 months to study. If the group is full of 8-10 people, the monthly income will be $ 4 thousand. Half of them will immediately go to teachers. And the company's share will be only $ 800. This option will stretch the payback period for 1-2 years. But, if you immediately offer several options for courses and recruit at least 6 groups per month, then the payback period will take 5-6 months.
Clients and development options.
Depending on the chosen direction, clients will become like adults who want to pull themselves up in the chosen direction. And also teenagers or children of different ages themselves. It should be added that it is important for development to offer different courses and programs. And also to conduct regular monitoring of the market, which will allow you to select options for new proposals. Also, do not forget about ideas from foreign partners in this area.
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Before opening an art school, you need to decide exactly what areas you will teach. The search for truly competent teachers is also a problem. |
“The need for education lies in every person; people love and seek education, as they love and seek air for breathing. "
Lev Tolstoy
Today there are many options for organizing staff training. Many large companies have created personnel development departments, or even training centers, in which hundreds of employees are trained at the same time. In turn, relatively small companies are usually limited to short-term trainings and seminars, for which they invite outside professionals or send their employees to open training events (trainings, seminars, conferences, etc.).
Training- one of the costly items of business of any company, and its effect is not always noticeable immediately. The focus of internal corporate training is to support and improve the performance of personnel, and through employees to increase the profitability and profitability of the company. In times of crisis, many organizations, forgetting about it, chose to cut the cost of training programs to a minimum.
I can agree that the surest way to reduce training costs is to find the right cost-effective and efficient training approach. I mean the following: if your organization engages an external training company to conduct personnel training, then this company must be correctly identified, and it must also have clear tasks for training your personnel based on the training needs of individual groups of specialists, and not imposed from the outside and inapplicable in the future in practice within your company.
If these are open trainings, to which you send specialists, the same thing: you need to clearly understand which company is providing training, whether the declared topic meets the business needs of your organization and your staff, which trainers provide training, which employees need it. You can devote separate articles and write books about the approach in choosing external training programs.
In this article, I will focus on an alternative to expensive training with the involvement of external trainers and training companies, namely, organizing your own internal training structure - creating a training center (“training”, “training” - you can use whatever name you like best).
The training center will make it possible to implement the basic principles of building educational programs: timeliness, individuality, sufficiency.
The purpose of the creation and operation of the training center is to provide employees (existing and newly hired) working in the company with high-quality training programs and improve the level of knowledge to achieve a long-term competitive advantage of your company.
Tasks to be solved through the introduction of the training center:
- - systematization of training;
- - high-quality planning of training programs both in the short term and long term, taking into account the development of all personnel and individual categories / individuals. This task also implements high-quality training of the company's personnel reserve;
- - the use of a single standard in teaching;
- - providing employees with high-quality training and knowledge improvement programs;
- - provision of timely data for business and personnel;
- - training taking into account the needs and characteristics of a specific business structure and its personnel;
- - methodological support for the introduction of new products and services;
- - Continuous analysis and control of the effectiveness of employee training;
- - training taking into account corporate values, including historical, cultural, etc.
Diagram 1 shows the relationship between the training center and the components in the direction of personnel development.
Scheme 1. Place of the training center in the training system
The information generated on the basis of certain components of the life of the organization, and the information that should come to the training center, are displayed in the table below in the form of short notes and directions for use in the training center.
Table 1. The relationship between some aspects of personnel development and the training center
| The constituents | Direction | The educational center |
| Staff selection | Qualification compliance of the new employee with the position for which he is selected |
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| Employee adaptation | Introduction of new employees to the position. Adaptation of specialists to the content, working conditions and immediate environment |
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| Analysis professional activity and performance evaluation | Determination of the conformity of the performance of functional duties in accordance with job requirements. Personnel certification and assessment. Assessment of personnel when it is necessary to retrain or rotate an employee |
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| Personnel development planning | Determination of the required number of personnel to perform certain tasks, taking into account the development of the company's business or its optimization |
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The creation of an organizational structure "Training Center" on the basis of personnel management (personnel development, human resource management) consists of certain stages, which are shown in diagram 2.
Scheme 2. Stages of creating a training center
I will not describe in detail all the stages within the framework of this article. I will stop at stages of the formation of a training team (3 stage - Selection of "trainers" and stage 4 - "Training of trainers"), as well as on the very model of organization of training in the company.
TO When it comes to the formation of the composition of internal coaches, a number of questions arise here, of which the following can be distinguished:
1) How many trainers do you need for the company?
2) What competencies and skills should they have?
The two questions are very closely related because mathematics and economics are always in step with logic and efficiency. Having partially answered the second question, one can understand the first, and vice versa.
Nevertheless, the answer to the first question can be several examples of the implementation of the creation of training centers in banking structures. The table below shows two examples of the organization and operation of a training center in very similar business structures.
Table 2. Comparison of options for the formation of the coaching staff
Moreover, in the first case, 7 trainers are trainers involved exclusively in the training center to create and conduct training events, and in the second, trainers involved in the work structural units the head bank and acting as internal trainers in the training center. Both cases have their disadvantages and advantages.
There are many such schemes. But only by defining the goals, tasks for the training center, setting the logical and mathematical number of activities to be carried out in the period (it is best to take a year), planning thematically directions for personnel development, you can understand and organize the optimal structure for the company.
More important in the matter of organizing the coaching staff is what the internal coach should be like, how to identify him, what competencies he should have and what skills should be developed. Training events are only effective if they are delivered by experts in the field. This immediately limits the field for finding trainers only for the reason that there are not many specialists who happily combine expert experience in their field and have the ability / desire to train others. Especially when it comes to professional trainings that correspond to the job tasks of the company's employees.
NS Before starting the search for an internal coach for the company, you need to decide what level of coaching professionalism is needed? It seems that the higher the competence, the better? It is not always so. It is difficult to find professionals in any field, their services are usually expensive. In addition, the “superstar” highly values his qualifications, complex non-standard tasks are important for him, so the prospect of conducting trainings for weeks may not inspire him.
When organizing a training center from scratch, it is better to attract specialists (1–2 people) of a high professional level, who will be able to help the manager at the first stage to organize work and train novice trainers.
If the company plans to attract a single trainer who will conduct various trainings for employees of different levels and areas of functional activity, then this A professional coach should be even more professional. The more difficult the task for the internal trainer is set by the company, the more professional the employee should be. When the company already has a training center, which employs several trainers, corporate training standards have been developed, then it is more effective to attract a promising novice trainer highly motivated to work and develop. From him you can grow a professional who will correspond to the specifics of the company.
I will give several options for retraining an employee into a coach from other departments.
Table 3. Retraining of employees to trainers from other departments
| pros | Minuses | Recommendation | |
| The specialist becomes the trainer of the training center | We get a carrier of professional experience who, having received training for a trainer, will pass on his experience to others | Losing a good employee of a certain direction | It is necessary to clearly weigh in which position it is more profitable to use this employee |
| The specialist remains working in his position and at the same time is involved in the training | The organization does not lose a specialist and at the same time gets a coach of a professional in its field. He is always in business and can share real-time experiences | An employee may not withstand the load, burn out, or treat coaching tasks irresponsibly. If the training is conducted for other structural divisions, the direct manager may be against the absence of his employee to train other structural divisions. | The position of a coach in a company must be prestigious. To do this, you need to develop a system of motivation for the coach. Qualitatively plan and regulate the trainer's workload, taking into account the functional workload and understanding that in this mode the trainer needs more time to prepare training activities. The company management should support the coach in every possible way. |
| The manager works as a trainer | Training takes place under a clear understanding of the manager himself, what knowledge and skills are needed for specialists in their workplaces. No one will be blamed for the ineffectiveness of the training activities. Undergoes both a constant assessment of work results and progress in the learning process | Lack of time. Failure to carry out scheduled events | Let the manager train his subordinates in general and mandatory knowledge and skills, and for the rest it is necessary to involve external trainers. |
When creating a training center, each company chooses its own method of selecting a trainer. How to make the best choice? When deciding to train your own specialist in the business coach profession, the HR director must carefully select the right candidate. Before teaching others, the future trainer himself must undergo quality training (training for trainers), work under the guidance of a mentor, and undergo an internship with a more experienced colleague (as a co-trainer).
O The main modules for the Training of Trainers program are shown in the table below.
Table 4. Thematic areas in the training of internal trainers
In order not to be mistaken when choosing a coach for the company, you need to carefully prepare for the search for a suitable candidate.
- - It is necessary to clearly define in advance the requirements that a corporate trainer must meet, draw up his “ideal” profiles (competencies and personality).
- - It is also necessary to define the selection criteria.
- - It is necessary to evaluate all candidates according to the selected criteria.
- - It is necessary to compare the profiles of the candidates with the “ideal” coach profile.
The main selection criteria are professionalism, striving for development, loyalty, willingness to share corporate values. But, in my opinion, the most important condition is that a coach must be a fan of his profession, have a great desire to teach people.
The diagram below shows the training model with employees of different structural divisions, taking into account the sequence of the formation of any training project.
Scheme 3. Model of training of employees of different structural divisions
Unified recipes "standardized curricula»For the company, in my opinion, does not exist, since different business directions of companies presuppose their own characteristics.
O however, it is possible to highlight the most important elements that can be included in the set of start-up / standard training activities. Some of them are presented in the table below.
Table 5. Standard training activities
| Educational programs | Basic moments | Teaching method |
| Onboarding new employees | Acquaintance with the range of functional responsibilities, study of the organizational structure and methods of interaction within the company (the scheme of internal document flow, the hierarchical structure of the organization, the circle of officials with whom the employee will be in contact at work, and the scope of their professional responsibility). Also, the adaptation program should definitely include familiarization with the corporate culture of the company, the mission and strategic plans for the development of the company. | Trainings; seminars; working groups; distance learning |
| Professional programs for various positions | Organized training blocks containing a theoretical part, a practical training part according to the position and tests to test knowledge | Trainings; seminars; distance learning |
| General business trainings | This block includes trainings in leadership, team building, work on the development of managerial, communication skills, presentation skills, the ability to sell goods (products, services) and work in conflict or stressful situations etc. | Trainings; seminars |
| Information base | Transfer of knowledge on regulatory documents, job descriptions, reference books, etc. This training block can be implemented by specialists from various departments (that is, not necessarily internal trainers) | Distance learning; seminars; trainings |
Training courses and programs should be formed modularly, using a different layout of training courses ( full-time education combined with electronic distance learning), which will significantly diversify the training process, as well as effectively use the workload of the staff.
At the end of the article, I would like to note that the creation of a training center - effective tool personnel development and one of the most important components unified system personnel management of the company.
So, in order to study the features of this business, we will consider the main stages and key points. We will describe the types of training centers and give the criteria for successful earnings. We will also make approximate financial calculations of all expenses and income.
Almost every modern person at different ages thinks about the need to visit various educational institutions. This is due to many reasons that are especially familiar to the inhabitants of our country. Often, the need for education is associated with obtaining a new specialty for the purpose of further employment. In addition, many people want to study a particular area for their own development and receive more new information that will allow them to look at the world in a new way. It is no secret that standard education sometimes simply does not provide all the necessary skills or knowledge. As a result, a person has to use the services of a variety of training centers offering high-quality educational services in one direction or another.
By improving their own qualifications and improving various skills, people open up new horizons for themselves and get new opportunities for earning money. It is natural that quality education is rightfully considered a good investment in a prosperous future and financial stability. The presence of a coveted certificate or diploma is a very big plus in the track record of any person, because, at least, it speaks of his all-round development and arouses the respect of others. The presence of such documents with an entrepreneur develops customer loyalty and, as a result, allows him to make larger transactions. Actually, this can sometimes play a key role when working with tenders.
Of course, the number of training centers in Russia is constantly growing, but on the whole this market is quite free. There are very few such institutions even in the largest cities. It is important to understand that most of them offer a variety of services, which allows the client to choose one or several areas for development. Naturally, many clients come to study again in order to improve their qualifications or, for example, to get another specialty. Given such a high demand, many entrepreneurs naturally think about the possibility of opening their own training center.
At the moment, training centers that offer short-term educational courses are considered the most profitable, since in a short period of time each person can acquire all the necessary skills and knowledge that will be useful in the process. Based on this, we will consider the opening of the corresponding training center.
Advantages and disadvantages
Like any other business, this line of business has its own pros and cons. In this regard, before starting work, it is recommended to carefully study all the features of the work of the training center, so as not to face serious mistakes and not to lose profit. The positive aspects of this business include:
- a high level of profitability, which sometimes can reach up to thirty percent;
- a quick payback period, since with a competent organization and conduct of business, you can count on the return of all invested funds literally after six months of successful work;
- high demand for services, moreover, the demand is increasing every year, therefore, if the level of the courses provided is high, and the teachers are experienced and highly qualified, the training center will always be filled with clients;
- the initial investment is low, so even a novice businessman who does not have significant capital can engage in this activity;
- the possibility of a quick reorientation of activities, since with the availability of training programs and well-established work at any time, you can successfully open new directions for training.
The disadvantages of this work include the fact that you will have to look for reliable and highly qualified specialists. Employees of the company must have the necessary knowledge, since they will be required to have quality training. In order to attract excellent teachers, salaries are set for them high, but this is not always possible in the early stages of a new training center.
Depending on the number of potential clients, the cost of educational services can be quite low. For example, low prices can be in small cities, but in cities with a population of one million they can be made relatively high. In this case, it is imperative to take into account the presence of competition, so that they are not within walking distance and do not provide similar services.
Like many other types of business, financial crises and the unstable situation in the country directly affect the performance of the training center - this is due to the fact that with a decrease in wages and an increase in prices, people will spend money only on basic necessities.
Of course, it is also necessary to provide here the possibility of additional investments that may be required in the course of further work. Moreover, it is no longer possible to just take and close the training center, because people usually pay for training in advance (by the way, you can provide payment by installments, if necessary). That is, you need to understand that an abrupt suspension of such a business can lead to serious problems. So it is imperative to foresee how and in what manner it will be possible to close the training center, so that you can hedge yourself in advance.
Concept and direction of work
Before the opening of this institution, it is important to decide what services it will provide, and it is also necessary to designate the type of concept of the training center. It directly depends on what kind of workers need to be hired to provide these or those educational services. In other words, you need to decide on the specializations for which the training center will work. As statistics show, the following areas are considered the most popular today:
- courses for marketers;
- study of various accounting programs;
- courses for managers and for people of other professions (it is possible to study highly specialized areas, for example, exclusively working specialties);
- educational programs for aspiring entrepreneurs, giving them complete information about starting and running a business.
At the first stages of work, it is advisable to choose only a few of the most demanded areas, which are either not provided at all by other similar organizations in the city, or these services are already provided by them, but at a rather low level. Again, pricing matters. Perhaps it makes sense to offer better rates and the shortest possible training time. This will attract a fairly large number of potential clients to the new training center.
After we have decided on the direction, the development of a special concept begins. The latter, in turn, should differ significantly from the features of the work of the company's main competitors, otherwise it may affect the profit (we have already discussed this above). Of course, the effectiveness of its work as a whole depends on the concept of the training center. There are many different directions from which you need to choose the most suitable option:
A full-fledged training center in which clients are offered a huge number of educational services - here it may be given the opportunity to undergo training for referents or designers, accountants, tax agents, as well as for other specialists (that is, knowledge here can be given not only for beginners, but also for clients with practical experience);
An authorized center, which usually concentrates on the study of various computer programs, without which it is impossible to imagine work in a particular field of activity (1C, AutoCAD, CorelDraw, and the like);
Training in the form of trainings, which ensures the acquisition of not only certain knowledge, but also a positive attitude towards future activities (trainings personal growth, seminars on business, design and other training options);
Original courses that are not offered in other similar educational institutions of a particular city, and before offering them, a market analysis should be carried out in advance to determine whether there is a need for them, since often there is no demand for specific courses;
Conducting individual lessons in different subjects - this also includes preparing students for different exams, and it can also be working with students in a certain course in which they have problems.
Of course, the choice here entirely depends on the desires and capabilities of the entrepreneur. Perhaps you want to suggest some new direction - there is nothing wrong with that, however, it is important here that a unique training center is in demand among the local population. As practice shows, at the initial stages of work, it is better to follow proven paths, which make it possible to speak almost accurately about the potential demand for one or another type of service.
Separately, we can say about the selection of suitable specialists. In fact, this issue is not a problem, because diplomas of higher education... Moreover, the quality of the knowledge gained is of greater importance here than just the standard "reading" of the subject, as is often the case in ordinary educational institutions. That is, the client here often wants to get exactly the result, and not just a diploma or certificate. Given the fact that many Russian teachers are unhappy with their salaries, the business owner here can offer them more favorable working conditions. In addition, if possible, you can pay teachers and for processing, as well as introduce additional classes for everyone. Thus, there are quite wide opportunities for earning, so they can be used in full.
Room selection
It was not in vain that we indicated this moment at the very beginning, because for the registration of an LLC, a company needs a legal address. It should be noted that a lot of attention is paid to this point, since it is important that the premises comply with the numerous conditions of the current legislation. If there are four specializations, then there must be at least four offices, respectively. Additionally, an office for the director and accountant is being created. The most convenient hall is being made. Changing rooms and other additional spaces can be arranged if possible.
Actually, the choice of premises is perhaps even the main issue, because today educational institutions should open in the most suitable places for this. Probably, the best solution is to rent several premises in a university or school, since in this case the entire site fully meets the conditions and requirements that apply to modern educational institutions.
Equipment purchase
To provide educational services, most likely, you will need to purchase a projector (or a large plasma panel) and tables and chairs. Computers and other equipment are also being bought, which will ensure simplicity and convenience of the educational process. By all means, teachers should have at their disposal modern and relevant educational literature, which also costs a certain amount of money.
Business registration
Having carefully prepared for the opening, you can deal with the paperwork. It is only allowed to work officially, therefore, business registration is certainly carried out. For this, a legal entity is selected, since it will be important to further obtain a license to carry out educational activities - this is possible only when registering an LLC.
It is also worth considering that when registering a business, it is indicated in OKVED that the company will act as a non-state educational institution. Actually, it is recommended to indicate this status in all further contracts with clients, so that they do not have relevant questions.
As for the taxation system, in this case, the STS is chosen, in which six percent is charged from the entire income of the company. By the way, in order to resolve such issues, it is recommended to employ an accountant who can work both on a permanent and temporary basis (for example, outsourcing).
An important point of registration is obtaining a license, without which it is prohibited to provide educational services. You can get this document from the special Education Committee. For this, the following papers are prepared:
- special educational programs are being developed, according to which training will be carried out;
- a statement is created in which a list of the above educational programs is indicated, as well as other important facts about the new training center are indicated in the document;
- data on the staffing level is indicated, so you will have to start looking for teachers in advance;
- the maximum number of students who will be provided with services in the training center is calculated;
- documents are provided on the ownership or lease of the premises in which the work will be carried out, and it must fully comply with the numerous requirements for fire safety, lighting, sanitary conditions and other factors;
- information is provided on the availability of specialized documents and books that act as a material and technical base used in the learning process;
- other information is indicated as necessary.
The written statement with other documents is considered by the Committee within one month, and at this time it is strictly forbidden to work. It is allowed to open the training center only after receiving all the necessary documentation in hand.
Personnel search
Another important point when opening a training center is the recruitment of teachers. As mentioned above, their qualifications, experience and education completely depend on the direction in which the training center itself works. The number of teachers also directly depends on the specifics of the educational center. As a rule, at the very beginning of the activity, approximately four different courses are selected, for each of which one teacher is hired. With the growing demand for the institution, the number of courses, and, accordingly, the number of employees, can be increased.
Additionally, the staff should have a secretary who is responsible for drawing up classes and communicating with potential clients, as well as an accountant who is responsible for drawing up reports and calculating taxes.
Attraction of clients
In order for the training center to bring high profits, it is important that the number of clients is large, and also from 9:00 to 21:00 classes are not empty. In this case, you should attract customers. different ways... For such purposes, leaflets are used, distributed in various organizations and enterprises (possibly even specialized). Naturally, advertisements are made on local television and their own website is created, where each visitor can find all the information he needs about the training center.
Financial calculations
So, having dealt with the main organizational points, we will calculate the approximate costs required to start a business. To open a training center, you will need 765 thousand rubles, of which:
- registration of a business and obtaining a license - 40,000 rubles;
- rent of premises for a month - 55,000 rubles;
- purchase of equipment and literature for work - 350,000 rubles;
- advertising and other measures to attract customers - 30,000;
- monthly salary of employees - 250,000;
- other expenses (for example, repairs or purchase of additional equipment) - 40,000.
As practice shows, the total income per month for training a hundred people is about 500 thousand rubles. In this case, the net profit is 110 thousand rubles. Thus, all investments will pay off here in about eight months of work. At the same time, if the number of students increases and the number of subjects taught increases, then the profit from the activity will naturally also grow.
Output
If you approach the issue thoroughly, then opening a training center will not be a particular problem. In addition, it can work for quite a long time. Almost no investment is required here, and the average cost of training can be quite high. Today, any sane person is ready to invest good money in his education, because without this it is impossible to imagine all-round development. At the same time, the training center itself can develop. As we said earlier, you can gradually introduce new directions and offer different training options to your clients. If the results are positive, the number of listeners will surely grow, because here people will come already on the recommendation and the entrepreneur is required to organize the educational process competently. Of course, it will be very good if you have previously worked in this area, but in general you can successfully run such a business without any practical experience. In the end, the main work here is usually done by teachers, and you can always appoint a more experienced specialist in the place of the leader.
Now it has become very popular to receive additional education, both in the field of their profession, and additional self-education for adults and children. Demand gives rise to offers, so the opening of a training center for continuing education is a good opportunity to earn money. Let's consider all the steps, how to open a training center?
How to open a training center - choosing a niche!
Decide in what format you want to teach and who?
Usually, additional education can be found in the form of courses, trainings, seminars, lectures, master classes, educational marathons.
They are conventionally classified:
- By training time.
The duration of the events depends on the declared program, which can last from several hours to several years.
Such a long-term format of training includes courses in a foreign language, design and other disciplines. The program is divided into several levels of training, the duration of which is on average from 3 months to 2 years. Long-term education is good because for a long time income from students will come in the form of monthly contributions.
Short-term training can be from several hours, like a master class, to 2 months, like an educational marathon or training.
- On the subject of the courses, which happens:
Professional is an increase in the level of professional knowledge, or the development of new professions, such as an accountant, designer, florist, manicurist, hairdresser, bartender, etc.
General education - when they develop certain skills, for example, foreign languages, or pump personal qualities, the so-called popular personal growth trainings now.
Creative courses, when they teach to draw, sew, knit, make dolls, bead weaving, embroidery, woodcarving and others, in a hobby format.
- Classification by audience age.
They are divided into children, teenagers, adults.
Having decided on the training program and the audience, we move on to the next step.
How to form a staff?
To ensure the life of the training center, you will need an administrator, accountant, teachers, and a cleaner.
Educators can be either full-time employees or invited from outside. 
A specialized training center that teaches the same courses all the time requires a permanent full-time teaching staff.
There are training centers that only serve as a platform for educational programs. Now this format is popular, when for rent premises are rented from hours to several days, equipped with everything necessary for holding educational events. In this case, the teaching staff is not needed, just an administrator, a cleaning lady. The accountant is also freelance on autoserving.
How to choose a room?
Basically, educational institutions are located in the central regions, which is very convenient for people in all areas of the city. How to open a training center cost-effectively? Better choose a central location!
An exception may be sleeping areas, which are convenient for children's educational centers.
The room must comply with sanitary standards.
Its size and layout depends on the chosen concept of the training center.
These can be large rooms or small classrooms. A prerequisite is a bathroom, a room-kitchen, where employees can relax at lunchtime or have a snack for students during the educational process. 
What equipment is required?
The main equipment is tables, chairs, a whiteboard or flipchart, a projector, office supplies.
From the topic of the training center, you may also need a training methodological material, computers, for children - toys and carpet on the floor.
How to formalize?
There may be questions: how to open a training center, you need a license. To conduct educational activities in the course format, a license is not required. Only there should be mandatory registration with the tax authorities.
The following package of documents is also required:
List of training programs of the center;
- documents for the presence of a highly qualified teaching staff;
- documents for a room that meets all sanitary standards;
- documents to ensure the learning process with everything necessary;
- information about the registration of a non-state educational institution. 
What are the costs?
It is difficult to say a definite figure, because the cost of rent and wages to employees differ significantly from regions.
In order not to lose sight of anything, let us give an estimate of what they consist of:
- Renting a room may require additional repairs;
- Equipment purchase;
- Staff salaries;
- Advertising costs;
Part of the costs can be cut on salaries. For example, pay salaries based on the number of students.
Advertising costs may vary. Depends on the methods of promotion. One working method is online advertising. It is not necessary to immediately create your site, it is enough to make an advertisement in social. networks, place an ad on forums, which is much cheaper at the initial stage than investing in a website.
How should you promote your training center?
The marketing development strategy is based on the chosen concept.
If you teach professions, then it is worth getting support from employment centers, which will be able to refer you to you for retraining. Post announcements on city forums.
For children's centers, advertisements should be posted on forums, magazines for mothers. In children's entertainment centers. He can even walk through neighboring houses and post an ad at the entrance.
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How to Open a Learning Center - From Idea to Launch
Times of global changes always provide additional opportunities for people who are able to think outside the box and see prospects where others leave the distance, retreat in front of difficulties. One such opportunity is the creation of a training center that will provide training services additional species activities of the population and show broad horizons in new living conditions.
Organization of a training center
To organize such a case, you must have the status of a legal entity. D depending on the planned scale, the types of activities of the enterprise are selected. If the staff includes permanent teachers, then it is necessary to obtain a certificate for the activities of the educational institution, which will entail unnecessary waste and delays in the execution of bureaucratic procedures. It will be easier in the process of starting a business to specify as the type of activity "consulting services", "assistance in the conduct and organization of events" or other streamlined formulations of KVED. And work with several independent trainers or instructors by agreement.
Starting such a business, you need to have a good idea of the ratio of supply and demand for the provision of such services. Which means, to have a clear understanding of where people interested in learning will come from and to determine in advance the proposed coaching staff: teachers, psychologists, coach-trainers or seminar leaders, etc. For the profitability of the training center, it is best to combine this type of activity with a managerial position in any network company or, rotating among people who are hungry for professional, spiritual and financial growth. This will allow at first to have a minimum number of future listeners and to provide the necessary advertising for the company.
Profitability of the training center it is impossible to calculate in advance. Income will directly depend on the volume of classes, the cost of training and the cost of maintaining the center.
The expenditure part consists of the following items:
- rent or one-time redemption value of the premises and the cost of its maintenance;
- payment for utilities and telecommunication channels;
- the cost of the necessary furniture, equipment and apparatus;
- salaries of employees and training personnel;
- advertising costs.
Requirements for the premises of the training center
Rent for the premises of the training center or its redemption value can vary widely. It depends on the location of the building and the interior condition of the premises.
Facility area is calculated based on the planned saturation of the class schedule and the number of students. The training center must have a common room where the administrator's workplace is located and exits to two or more isolated training rooms. Classrooms for classes are best designed so that they easily transform into a conference room, the environment should be mobile. It is advisable to equip the hall with a projector, a teacher's workplace with the ability to install a computer, a whiteboard or a flip chart. If it is planned to conduct computer courses or training in working with 1: C, it is necessary to equip a computer class, where to install at least 5 PCs.
The increase in attendance is strongly influenced by the location of the center near transport communications. It is also worth remembering that the training center, which is located in a residential building, may further cause negative attitudes among residents. This is due to the possibility of holding seminars outside of working hours. Such events are often delayed until late and are accompanied by a stormy exchange of emotions from the audience.
If you have your own suitable premises, the costs will be significantly reduced.
It is also worth thinking about the nutrition of future applicants in advance. If there is no cafe, canteen or shop nearby, it is worthwhile to install at least a coffee machine in the building of the training center or equip a special room for coffee breaks.
Training center staff
In addition to permanent or part-time teachers, the staff must have an administrator, accountant, handyman, cleaner. With small volumes, some positions can be combined. And the functions of a permanent cleaner and a handyman (electrician, plumber, locksmith) can be assigned to the corresponding services, which can be contacted as needed.
The key figure of the training center is the administrator, who must constantly be on the territory, give advice and carry out all organizational work center. In addition, advertising and marketing research also fall on the shoulders of this worker. Therefore, special requirements are imposed on candidates for the post of administrator. It must be a sociable, creative, responsible person. Experience in MLM structures will serve as an excellent service for the administrator of the training center.
Employee salaries, to increase the profitability of the center and interest in the influx of new students, it must be flexible. Consist of a clearly defined salary and bonus percentage, which depends on the number of students.
Ways to promote the training center
The marketing policy of the center depends on the chosen area of activity.
The main activities can be:
- specialization in various courses of advanced training and retraining of personnel, training in new professions;
- various auxiliary courses aimed at children and adolescents;
- conducting seminars on the topic of personal growth;
- renting out space for various events.
When targeting vocational training it makes sense to conclude a cooperation agreement with employment centers and large enterprises in need of professional growth employees.
With the emphasis of the activities of the training center on children's specialization, it is possible to advertise in the media and distribute leaflets in places where parents gather. for example, in the Houses of Creativity.
As practice shows, the most productive advertising of activities in the field of spiritual and financial growth is the personal example and performance of people who have undergone this kind of training. Therefore, with this specialization of the training center, marketing activities can be limited to holding information meetings.
Information about rented training space and conference room can be posted in various print publications and Internet resources aimed at entrepreneurs.
For optimal use of the training center space and the fastest return on investment, it is better to combine several areas of activity. In any case, you should not expect quick and large income from the activities of the enterprise. Such a business will be able to generate profits after some time, which will be required for its formation. But, with the correct organization of business and enthusiasm for their occupation, the training center can become a source of profits for its owner, bring new, interesting events to life and help make useful contacts.